Speed Reads

study says

Doctrinaire politicians are winning on social media

If you're a politician looking to build up your social media following, your best bet is to avoid the political center. That's the conclusion of a new analysis by Pew Research Center, which found that the closer a lawmaker is to the ideological extremes, the larger their social media presence tends to be.

The disparity was stark. In the House, the representatives furthest to the left and right "had a median of 14,361 followers as of July 25, compared with 9,017 followers for those in the middle of the ideological spectrum," Pew reports. In the Senate, the more ideological lawmakers had a median following of 78,360. Centrists had just 32,626.

Beyond general polarization, Pew attributes its findings at least in part to a tendency among the politicians at the edges of the political spectrum to share more inflammatory — and thus more engaging — content. Lawmakers with a clear philosophical stance also tend to get more media exposure, Pew notes.