Check out this nauseatingly trendy Manhattan penthouse for Instagram 'influencers'
The local brick walls have all been prominently featured, the photogenic bookshelf wrung dry of all possible posting opportunities ... what's an Instagram influencer to do?
Some social media strivers are outsourcing their photo backdrop needs. Instagram influencers can now turn to a pre-decorated penthouse apartment in Manhattan to snap pictures, The New York Times reported Sunday.
Nobody lives in the trendy SoHo apartment, but it's constantly full of "influencers," that nebulous term for social media stars who are often paid to post about products or companies. These influencers have booked up the apartment through October, ready for their chance to pose among the millennial pink furniture and rose gold decor.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A marketing agency, Village Marketing, opened the penthouse to influencers in August after sensing an apparently urgent need for a 2,400-square-foot, $15,000 per month haven for Instagrammers. The company furnished the apartment to create different thematic "moments," like a cozy "fireplace scene" to sell autumnal goods, or a trendy bathroom to sell skincare products. The influencers themselves don't pay to take pictures in the penthouse, but the marketing team plans to eventually charge brands to be featured in the space.
"People literally travel to this space to shoot," Village Marketing founder Vickie Segar told the Times. "Spaces like this are gold for them." Read more about the made-for-Instagram apartment, or get home design inspiration to rack up more likes on social media, at The New York Times. Summer Meza
View this post on InstagramA post shared by Village Marketing (@villagemarketing) on Aug 15, 2018 at 10:32am PDT
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Summer Meza has worked at The Week since 2018, serving as a staff writer, a news writer and currently the deputy editor. As a proud news generalist, she edits everything from political punditry and science news to personal finance advice and film reviews. Summer has previously written for Newsweek and the Seattle Post-Intelligencer, covering national politics, transportation and the cannabis industry.
-
Political cartoons for October 25Cartoons Saturday’s political cartoons include hospital bill trauma, Independence Day, and more
-
Roasted squash and apple soup recipeThe Week Recommends Autumnal soup is full of warming and hearty flavours
-
Ukraine: Donald Trump pivots againIn the Spotlight US president apparently warned Volodymyr Zelenskyy to accept Vladimir Putin’s terms or face destruction during fractious face-to-face
-
Warner Bros. explores sale amid Paramount bidsSpeed Read The media giant, home to HBO and DC Studios, has received interest from multiple buying parties
-
Gold tops $4K per ounce, signaling financial uneaseSpeed Read Investors are worried about President Donald Trump’s trade war
-
Electronic Arts to go private in record $55B dealspeed read The video game giant is behind ‘The Sims’ and ‘Madden NFL’
-
New York court tosses Trump's $500M fraud fineSpeed Read A divided appeals court threw out a hefty penalty against President Trump for fraudulently inflating his wealth
-
Trump said to seek government stake in IntelSpeed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to ChinaSpeed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with DisneySpeed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B dealSpeed Read Tesla has signed a deal to get its next-generation chips from Samsung
