Check out this nauseatingly trendy Manhattan penthouse for Instagram 'influencers'
The local brick walls have all been prominently featured, the photogenic bookshelf wrung dry of all possible posting opportunities ... what's an Instagram influencer to do?
Some social media strivers are outsourcing their photo backdrop needs. Instagram influencers can now turn to a pre-decorated penthouse apartment in Manhattan to snap pictures, The New York Times reported Sunday.
Nobody lives in the trendy SoHo apartment, but it's constantly full of "influencers," that nebulous term for social media stars who are often paid to post about products or companies. These influencers have booked up the apartment through October, ready for their chance to pose among the millennial pink furniture and rose gold decor.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A marketing agency, Village Marketing, opened the penthouse to influencers in August after sensing an apparently urgent need for a 2,400-square-foot, $15,000 per month haven for Instagrammers. The company furnished the apartment to create different thematic "moments," like a cozy "fireplace scene" to sell autumnal goods, or a trendy bathroom to sell skincare products. The influencers themselves don't pay to take pictures in the penthouse, but the marketing team plans to eventually charge brands to be featured in the space.
"People literally travel to this space to shoot," Village Marketing founder Vickie Segar told the Times. "Spaces like this are gold for them." Read more about the made-for-Instagram apartment, or get home design inspiration to rack up more likes on social media, at The New York Times. Summer Meza
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Summer Meza has worked at The Week since 2018, serving as a staff writer, a news writer and currently the deputy editor. As a proud news generalist, she edits everything from political punditry and science news to personal finance advice and film reviews. Summer has previously written for Newsweek and the Seattle Post-Intelligencer, covering national politics, transportation and the cannabis industry.
-
Oysters from New York's past could shore up its future
Under the Radar Project aims to seed a billion oysters in the city's waterways to improve water quality, fight coastal erosion and protect against storm surges
By Harriet Marsden, The Week UK Published
-
Today's political cartoons - November 24, 2024
Cartoons Sunday's cartoons - taped bananas, flying monkeys, and more
By The Week US Published
-
The Spanish cop, 20 million euros and 13 tonnes of cocaine
In the Spotlight Óscar Sánchez Gil, Chief Inspector of Spain's Economic and Tax Crimes Unit, has been arrested for drug trafficking
By The Week UK Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published
-
US economy still strong in final preelection report
Speed Read It grew at a solid 2.8% annual rate from July through September
By Peter Weber, The Week US Published
-
Boeing machinists reject deal, continue strike
Speed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
By Peter Weber, The Week US Published
-
Ports reopen after dockworkers halt strike
Speed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
By Peter Weber, The Week US Published
-
Empty-nest boomers aren't selling their big homes
Speed Read Most Americans 60 and older do not intend to move, according to a recent survey
By Peter Weber, The Week US Published
-
Brazil accuses Musk of 'disinformation campaign'
Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
By Rafi Schwartz, The Week US Published
-
Disney board fends off Peltz infiltration bid
Speed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
By Rafi Schwartz, The Week US Published