The local brick walls have all been prominently featured, the photogenic bookshelf wrung dry of all possible posting opportunities ... what's an Instagram influencer to do?
Some social media strivers are outsourcing their photo backdrop needs. Instagram influencers can now turn to a pre-decorated penthouse apartment in Manhattan to snap pictures, The New York Times reported Sunday.
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A marketing agency, Village Marketing, opened the penthouse to influencers in August after sensing an apparently urgent need for a 2,400-square-foot, $15,000 per month haven for Instagrammers. The company furnished the apartment to create different thematic "moments," like a cozy "fireplace scene" to sell autumnal goods, or a trendy bathroom to sell skincare products. The influencers themselves don't pay to take pictures in the penthouse, but the marketing team plans to eventually charge brands to be featured in the space.
"People literally travel to this space to shoot," Village Marketing founder Vickie Segar told the Times. "Spaces like this are gold for them." Read more about the made-for-Instagram apartment, or get home design inspiration to rack up more likes on social media, at The New York Times. Summer Meza
View this post on InstagramA post shared by Village Marketing (@villagemarketing) on Aug 15, 2018 at 10:32am PDT
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