From targeting black voters to encouraging Texan secession, Russians crafted memes on social media to push the 2016 election in President Trump's favor, a Senate report released Monday shows. But at first glance, it's not completely clear how some posts relate to the 2016 race.
In one of two reports shared Monday, cybersecurity firm New Knowledge documents how a Russian troll farm called the Internet Research Agency "leveraged social media to wage a propaganda war" during and beyond the election cycle. Posts got the most engagement on Instagram — like this June 11, 2017 post, which was IRA's most successful on the platform with 254,179 likes and 6,734 comments.
This kind of post wasn't explicitly about politics, but instead aimed to build an audience and viewers' trust, the report notes. The same was true of IRA's most-liked Instagram before the election, which it posted twice on the account @army_of_jesus_ in March and June of 2016.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Top-performing memes like this one were often reposted or recycled across different pages, seeing as IRA ran 133 Instagram accounts, 16 websites, and dozens of Facebook pages, the report says. Across all those accounts, just 18 percent of Instagram posts and seven percent of Facebook posts mentioned candidates Trump or Hillary Clinton by name.
You can read the whole disinformation report here, or get a quicker rundown here.
-
Margaret Atwood’s ‘deliciously naughty’ memoirIn the Spotlight ‘Bean-spilling’ book by The Handmaid’s Tale author is ‘immensely readable’
-
Being a school crossing guard has become a deadly jobUnder the Radar At least 230 crossing guards have been hit by cars over the last decade
-
Sudoku medium: November 4, 2025The Week's daily medium sudoku puzzle
-
Senate votes to kill Trump’s Brazil tariffSpeed Read Five Senate Republicans joined the Democrats in rebuking Trump’s import tax
-
Border Patrol gets scrutiny in court, gains power in ICESpeed Read Half of the new ICE directors are reportedly from DHS’s more aggressive Customs and Border Protection branch
-
Shutdown stalemate nears key pain pointsSpeed Read A federal employee union called for the Democrats to to stand down four weeks into the government standoff
-
Trump vows new tariffs on Canada over Reagan adspeed read The ad that offended the president has Ronald Reagan explaining why import taxes hurt the economy
-
NY attorney general asks public for ICE raid footageSpeed Read Rep. Dan Goldman claims ICE wrongly detained four US citizens in the Canal Street raid and held them for a whole day without charges
-
Trump’s huge ballroom to replace razed East WingSpeed Read The White House’s east wing is being torn down amid ballroom construction
-
Trump expands boat strikes to Pacific, killing 5 moreSpeed Read The US military destroyed two more alleged drug smuggling boats in international waters
-
Trump demands millions from his administrationSpeed Read The president has requested $230 million in compensation from the Justice Department for previous federal investigations
