Russian trolls have actually received more engagement on Instagram than on Facebook

Instagram.
(Image credit: Alexander Koerner/Getty Images)

Instagram, not Facebook, may be Russia's most effective tool for spreading propaganda.

A new report prepared for the Senate Intelligence Committee shows that posts from the Russian Internet Research Agency, a troll farm, received 187 million interactions on Instagram from 2015 through 2018, and only 77 million interactions on Facebook and 73 million on Twitter, reports Bloomberg.

This suggests Instagram has been a much more significant factor in Russia's attempt to manipulate American politics through social media than previously thought, and the report notes that this is "something that Facebook executives appear to have avoided mentioning in congressional testimony." The researchers also say that Instagram could be "more ideal" for spreading propaganda through memes than other platforms and that it is "likely to be a key battleground on an ongoing basis."

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Additionally, the report says that not only did Russian trolls seek to promote President Trump's campaign and damage Hillary Clinton's, but the "most prolific IRA efforts on Facebook and Instagram specifically targeted black American communities," The New York Times reports. While the Russian troll farm targeted some other specific groups with a handful of accounts and pages, "the black community was targeted extensively with dozens," researchers conclude. On Facebook, for instance, among 81 Facebook pages the IRA created, 30 targeted black Americans. Efforts to encourage people to skip voting or vote against Clinton targeted both black Americans and supporters of Clinton's primary opponent, Sen. Bernie Sanders (I-Vt.). Read more at The New York Times.

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.