The corporate celebrations of June's LGBT Pride Month have begun.
Lyft announced a slew of inclusive new features aimed at both drivers and passengers on Friday, CNN reports.
These additions are a part of Lyft's new #TwoIsTooFew campaign, created to shine a spotlight on non-binary, genderqueer and genderfluid identities. The Lyft app now includes options to select pronouns like "They/Them/Theirs," "Prefer not to say," or "My pronoun isn't listed," and gives passengers the option of donating to the Human Rights Campaign and American Civil Liberties Union at the end of their rides.
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Lyft also partnered with the National Center for Transgender Equality to assist transgender drivers with changing their name and gender designation on their driver's licenses, and StoryCorps' "Stonewall OutLoud" campaign, which aims to "record the powerful, varied experiences of LGBTQ+ elders before they are lost to history." Lyft went public on the Nasdaq in March, and their stock has declined by 21% since their IPO. This new campaign serves to distinguish Lyft from its main rival, Uber, which has come under fire recently after women and people of color said they were subject to harassment and discrimination while working as engineers for Uber.
This year, Lyft received Human Rights Campaign "Corporate Equality Award," which recognizes "Lyft's exceptional commitment to equality for the LGBTQ+ community." Lyft shared the designation with over 500 other companies, including Walmart, Apple, and Shell Oil.
