Michael Cohen apparently wanted Trump's 2015 campaign launch to feature elephants and women in bikinis

It turns out President Trump's wild 2015 campaign launch was actually the tame version.
The Washington Post is out with a new look back at the start of Trump's presidential campaign, which began with that unforgettable ride down a golden escalator in Trump Tower. But this whole event was nearly even more over-the-top, as the report says that some Trump associates, including his lawyer at the time, Michael Cohen, "pushed for a circuslike spectacle, complete with real elephants and women in bikinis."
This idea was scrapped, with others, including Corey Lewandowski, suggesting that "a more professional backdrop" just might be a good idea for the announcement of a presidential campaign. The Associated Press reports that Trump dismissed the elephant idea himself — because it was "too political."
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Another scrapped idea was apparently Trump descending to his speech in an elevator rather than an escalator, as evidently, virtually everyone around Trump at the time thought the escalator ride was a really bad idea; having him go down an elevator was offered as a compromise. But the Post reports that Trump was totally unwilling to budge on that detail, reportedly saying, "No, I'm going down the escalator." And that he did.
Just over four years later, Trump is set to formally kick off his 2020 re-election campaign on Tuesday, although there's no word on what live animals may or may not be involved.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
Music reviews: Chance the Rapper, Cass McCombs, and Molly Tuttle
Feature "Star Line," "Interior Live Oak," and "So Long Little Miss Sunshine"
-
Film reviews: Eden and Honey Don't!
Feature Seekers of a new utopia spiral into savagery and a queer private eye prowls a high-desert town
-
Critics' choice: Three chefs fulfilling their ambitions
Feature Kwame Onwuachi's grand second act, Travis Lett makes a comeback, and Jeff Watson's new Korean restaurant
-
DOGE put Social Security data at risk, official says
Speed Read DOGE workers made the personal information of hundreds of millions of Americans vulnerable to identity theft
-
Court rejects Trump suit against Maryland US judges
Speed Read Judge Thomas Cullen, a Trump appointee, said the executive branch had no authority to sue the judges
-
Trump expands National Guard role in policing
Speed Read The president wants the Guard to take on a larger role in domestic law enforcement
-
Trump says he's firing Federal Reserve Governor Lisa Cook
Speed Read The move is likely part of Trump's push to get the central bank to cut interest rates
-
Abrego released from jail, faces Uganda deportation
Speed Read The wrongly deported Kilmar Abrego García is expected to be detained at an ICE check-in and deported to Uganda
-
Trump arms National Guard in DC, threatens other cities
speed read His next targets are Chicago, New York and Baltimore
-
Judge: Trump's US attorney in NJ serving unlawfully
Speed Read The appointment of Trump's former personal defense lawyer, Alina Habba, as acting US attorney in New Jersey was ruled 'unlawful'
-
Third judge rejects DOJ's Epstein records request
Speed Read Judge Richard Berman was the third and final federal judge to reject DOJ petitions to unseal Epstein-related grand jury material