A clothing brand called FUCT just got the Supreme Court to strike down a federal trademark ban

FUCT streetwear.
(Image credit: Charley Gallay/Getty Images)

It's a big day for companies with names that sound suspiciously like curse words.

The Supreme Court on Monday struck down a provision in a federal law banning "scandalous" or "immoral" trademarks from being registered, NBC News reports. This came as part of a case in which a clothing brand named FUCT was denied a trademark because it sounds like, well, you know. The company's founder, Erik Brunetti, took the case to court, during which he said that actually, the name is an acronym for "FRIENDS U CAN'T TRUST" and that it's supposed to be pronounced F-U-C-T.

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.