The satirical MAD magazine will disappear from newsstands following the publication of its August issue, ending a 67-year run after facing dwindling circulation.
DC, the division of Warner Brothers that publishes the magazine, said after the summer MAD will recycle previously released cartoons and parodies, and be available at comic book stores or by subscription. MAD will publish new content only in special, year-end editions.
MAD, with its iconic gap-toothed mascot Alfred E. Neuman ("What, me worry?), has influenced generations of readers, including comedians. "It's pretty much the reason I turned out weird," tweeted "Weird Al" Yankovic. Josh Weinstein, a writer and producer of The Simpsons, tweeted a thank you to MAD, saying: "There was a moment in so many of our childhoods where you were the greatest thing ever."
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