Joe Kennedy officially announces Senate challenge

Rep. Joe Kennedy (D-Mass.) has entered the race.

Kennedy made the long-awaited announcement Saturday that he'll challenge Sen. Ed Markey (D-Mass.) for his seat in 2020. The 38-year-old grandson of the late Robert Kennedy said he plans to change Washington from the Senate. "Donald Trump has forced a reckoning without question," he said to a crowd in a community center in East Boston. "But to meet this moment it requires more than just beating him, it requires taking on a broken structure that allowed him to win in the first place."

Kennedy has an early lead on Markey in the polls, but Markey — who, like Kennedy, is considered a progressive — has a lot more institutional support, both at the state and national levels. The Democratic Senatorial Campaign Committee, Rep. Alexandria Ocasio-Cortez (D-N.Y.), and Sen. Elizabeth Warren (D-Mass.) all support the incumbent, for instance.

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But Kennedy reportedly isn't too concerned about that. Instead, his campaign will likely focus more heavily on turning out new voters, especially immigrants and people of color — a strategy that worked well for Rep. Ayanna Pressley (D-Mass.) in 2018, Politico reports. His name, it turns out, doesn't seem to hurt, either. "People still care about the Kennedy name," said Scott Ferson, founder of Liberty Square Group, a strategic communications firm. "It's a very, very powerful legacy."