#triggered
RNC spent nearly $100,000 on Donald Trump Jr.'s book just before it topped the NYT bestseller list
If something seems too good to be true, it's probably because it is.
President Trump congratulated his eldest child last week for hitting the top of The New York Times' bestseller list with his book Triggered. But as was pointed out at the time, Donald Trump Jr.'s rise to the top of the list was in part due to an unknown number of bulk sale purchases — leading some people to believe he bought his way into the ranks.
As Times reporter Nick Confessore noted Thursday, Trump Jr.'s book did in fact get a pretty hefty sales boost — from the Republican National Committee. A Federal Election Commission disclosure reportedly shows the RNC made an expenditure to Books-a-Million totaling $94,800 one week before Triggered was released. The disbursement, which was identified as being for "donor mementos," was reportedly connected to the promotion of Trump Jr.'s book.
Books-a-Million, which held a fundraiser at the beginning of the month for Triggered, is listing copies of the book for $23.09 online, which comes out to a little over 4,000 copies given the RNC's payment.
An RNC spokesperson previously told Confessore the committee had "not made a large bulk purchase" but was ordering copies of Triggered in order to "keep up with demand."
As Confessore points out, the situation is a sweet deal for both the RNC and Trump Jr. One makes $500,000 off of promotional deals with donors, and the other becomes a New York Times best-selling author.