RNC spent nearly $100,000 on Donald Trump Jr.'s book just before it topped the NYT bestseller list


If something seems too good to be true, it's probably because it is.
President Trump congratulated his eldest child last week for hitting the top of The New York Times' bestseller list with his book Triggered. But as was pointed out at the time, Donald Trump Jr.'s rise to the top of the list was in part due to an unknown number of bulk sale purchases — leading some people to believe he bought his way into the ranks.
As Times reporter Nick Confessore noted Thursday, Trump Jr.'s book did in fact get a pretty hefty sales boost — from the Republican National Committee. A Federal Election Commission disclosure reportedly shows the RNC made an expenditure to Books-a-Million totaling $94,800 one week before Triggered was released. The disbursement, which was identified as being for "donor mementos," was reportedly connected to the promotion of Trump Jr.'s book.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Books-a-Million, which held a fundraiser at the beginning of the month for Triggered, is listing copies of the book for $23.09 online, which comes out to a little over 4,000 copies given the RNC's payment.
An RNC spokesperson previously told Confessore the committee had "not made a large bulk purchase" but was ordering copies of Triggered in order to "keep up with demand."
As Confessore points out, the situation is a sweet deal for both the RNC and Trump Jr. One makes $500,000 off of promotional deals with donors, and the other becomes a New York Times best-selling author.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Marianne is The Week’s Social Media Editor. She is a native Tennessean and recent graduate of Ohio University, where she studied journalism and political science. Marianne has previously written for The Daily Beast, The Crime Report, and The Moroccan Times.
-
Art review: Jeffrey Gibson: The Space in Which to Place Me
Feature The Broad, Los Angeles, through Sept. 28
-
June 4 editorial cartoons
Cartoons Wednesday's political cartoons include a figurative black eye for Vladimir Putin, Democrats in search of young male voters, and a bedtime story from Sen. Joni Ernst
-
Having a mayor: Starmer's struggles with devolved leaders
Talking Point Andy Burnham made public criticisms of the Labour government policies without specifically naming Keir Starmer or Rachel Reeves
-
Depleted FEMA struggling as hurricane season begins
speed read FEMA has lost a third of its workforce amid DOGE cuts enforced by President Donald Trump
-
White House tackles fake citations in MAHA report
speed read A federal government public health report spearheaded by Robert F. Kennedy Jr. was rife with false citations
-
Judge blocks push to bar Harvard foreign students
speed read Judge Allison Burroughs sided with Harvard against the Trump administration's attempt to block the admittance of international students
-
Trump's trade war whipsawed by court rulings
Speed Read A series of court rulings over Trump's tariffs renders the future of US trade policy uncertain
-
Elon Musk departs Trump administration
speed read The former DOGE head says he is ending his government work to spend more time on his companies
-
Trump taps ex-personal lawyer for appeals court
speed read The president has nominated Emil Bove, his former criminal defense lawyer, to be a federal judge
-
US trade court nullifies Trump's biggest tariffs
speed read The US Court of International Trade says Trump exceeded his authority in imposing global tariffs
-
Trump pauses all new foreign student visas
speed read The State Department has stopped scheduling interviews with those seeking student visas in preparation for scrutiny of applicants' social media