RNC spent nearly $100,000 on Donald Trump Jr.'s book just before it topped the NYT bestseller list
If something seems too good to be true, it's probably because it is.
President Trump congratulated his eldest child last week for hitting the top of The New York Times' bestseller list with his book Triggered. But as was pointed out at the time, Donald Trump Jr.'s rise to the top of the list was in part due to an unknown number of bulk sale purchases — leading some people to believe he bought his way into the ranks.
As Times reporter Nick Confessore noted Thursday, Trump Jr.'s book did in fact get a pretty hefty sales boost — from the Republican National Committee. A Federal Election Commission disclosure reportedly shows the RNC made an expenditure to Books-a-Million totaling $94,800 one week before Triggered was released. The disbursement, which was identified as being for "donor mementos," was reportedly connected to the promotion of Trump Jr.'s book.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Books-a-Million, which held a fundraiser at the beginning of the month for Triggered, is listing copies of the book for $23.09 online, which comes out to a little over 4,000 copies given the RNC's payment.
An RNC spokesperson previously told Confessore the committee had "not made a large bulk purchase" but was ordering copies of Triggered in order to "keep up with demand."
As Confessore points out, the situation is a sweet deal for both the RNC and Trump Jr. One makes $500,000 off of promotional deals with donors, and the other becomes a New York Times best-selling author.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Marianne is The Week’s Social Media Editor. She is a native Tennessean and recent graduate of Ohio University, where she studied journalism and political science. Marianne has previously written for The Daily Beast, The Crime Report, and The Moroccan Times.
-
Today's political cartoons - January 20, 2025
Cartoons Monday's cartoons - swearing in, do not pass go, and more
By The Week US Published
-
Will Trump's 'madman' strategy pay off?
Today's Big Question Incoming US president likes to seem unpredictable but, this time round, world leaders could be wise to his playbook
By Sorcha Bradley, The Week UK Published
-
The long road ahead to rebuild life in Gaza
The Explainer As the Israel-Hamas ceasefire takes effect, Palestinians return to find 90% of homes destroyed, health and water infrastructure in ruins, and acute food poverty
By Elliott Goat, The Week UK Published
-
Will Trump's 'madman' strategy pay off?
Today's Big Question Incoming US president likes to seem unpredictable but, this time round, world leaders could be wise to his playbook
By Sorcha Bradley, The Week UK Published
-
DeSantis appoints Florida's top lawyer to US Senate
Speed Read The state's attorney general, Ashley Moody, will replace Sen. Marco Rubio in the Senate
By Rafi Schwartz, The Week US Published
-
Pam Bondi downplays politics at confirmation hearing
Speed Read Trump's pick for attorney general claimed her Justice Department would not prosecute anyone for political reasons
By Rafi Schwartz, The Week US Published
-
Biden warns of oligarchy in farewell address
Speed Read The president issued a stark warning about the dangers of unchecked power in the hands of the ultra-wealthy
By Peter Weber, The Week US Published
-
Hegseth boosts hopes for confirmation amid grilling
Speed Read The Senate held confirmation hearings for Pete Hegseth, Trump's Defense Secretary nominee
By Peter Weber, The Week US Published
-
Biden removes Cuba from terrorism blacklist
Speed read The move is likely to be reversed by the incoming Trump administration, as it was Trump who first put Cuba on the terrorism blacklist in his first term
By Rafi Schwartz, The Week US Published
-
South Korea arrests impeached president
speed read Impeached South Korean President Yoon Suk Yeol has been detained, making him the first sitting president to be arrested in the country's history
By Peter Weber, The Week US Published
-
House GOP unveils bill for Trump to buy Greenland
Speed Read The bill would allow the U.S. to purchase the Danish territory — or procure it through economic or military force
By Rafi Schwartz, The Week US Published