Michael Bloomberg buys $19 million in ads before even announcing presidential run


Michael Bloomberg is presumably running for president.
The billionaire and former New York City mayor announced earlier this year that he wasn't running for president, and he hasn't said anything to indicate he's changed his mind. And yet his filing with the Federal Election Commission as a 2020 candidate and, now, a $19 million ad buy across the U.S., suggests a reversal is imminent.
Bloomberg has been scooping TV ads across the U.S., spending at least $19 million in more than 25 markets as of Friday afternoon, CNBC reports. They include massive buys in California, Massachusetts, Colorado, and other states that come after the first four contests on the 2020 primary schedule. The biggest hits come in Los Angeles and Chicago, where he's spent more than $700,000, and there's also a large buy in the Florida market that includes President Trump's Mar-a-Lago resort.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Bloomberg missed the deadline to file for the New Hampshire primary, and these ad purchases seem to solidify that he's going to skip the early primary and caucus states altogether. The ads will run from Nov. 25–Dec. 3, and are just a fraction of the $100 million digital campaign Bloomberg is said to embark on in his middleground run for president.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.
-
Thomas Mallon's 6 favorite books from the 80's and early 90's
Feature The author recommends works by James Merrill, Calvin Trillin, and more
-
'There are compelling arguments for and against homework'
Instant Opinion Opinion, comment and editorials of the day
-
Mamdani is promising government-run grocery stores. How would that work?
Talking Points The goal: To make food cheaper and more accessible
-
Thai court suspends prime minister over leaked call
Speed Read Prime Minister Paetongtarn Shinawatra has been suspended, pending an ethics investigation
-
Senate passes GOP megabill after Alaska side deal
The pivotal yes vote came from Sen. Lisa Murkowski, whose support was secured following negotiated side deals for her home state Alaska
-
Trump sues LA over immigration policies
Speed Read He is suing over the city's sanctuary law, claiming it prevents local law enforcement from cooperating with federal immigration authorities
-
Obama, Bush and Bono eulogize USAID on final day
Speed Read The US Agency for International Development, a humanitarian organization, has been gutted by the Trump administration
-
The last words and final moments of 40 presidents
The Explainer Some are eloquent quotes worthy of the holders of the highest office in the nation, and others... aren't
-
Senate advances GOP bill that costs more, cuts more
Speed Read The bill would make giant cuts to Medicaid and food stamps, leaving 11.8 million fewer people with health coverage
-
Canadian man dies in ICE custody
Speed Read A Canadian citizen with permanent US residency died at a federal detention center in Miami
-
GOP races to revise megabill after Senate rulings
Speed Read A Senate parliamentarian ruled that several changes to Medicaid included in Trump's "One Big Beautiful Bill" were not permissible