It doesn't get a whole lot less appetizing than this.
Burger King is rolling out a new ad campaign based entirely around the image of a revolting, moldy burger shown in excruciating close-ups, one of those "so crazy it just might work" ideas you can imagine Don Draper pitching to a room full of executives stunned into silence. Adweek's David Griner immediately deemed this "one of the boldest, most bizarre ad campaigns" ever, and at the very least, it's certainly among the least appealing.
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