Trump's nickname for Joe Biden may have flopped

President Trump has a penchant for tagging his political opponents with simple, but biting nicknames. The one he chose for his presumptive Democratic presidential challenger, former Vice President Joe Biden, doesn't seem to have landed like those in the past, however, Axios reports.

It's well-known Trump refers to Biden as "sleepy Joe," but so far, at least judging by Google search trends, voters apparently don't associate the moniker with Biden all that much. Trump dubbed his 2016 opponent, Hillary Clinton, as "crooked" Hillary, which prompted far more searches than "sleepy Joe." As analysts noted, there are likely several reasons for this. Regardless, it could be a small, but telling data point that shows Trump's patented insults may not have the same affect in 2020 now that the novelty has worn off.

Of course, it could just be that "sleepy" isn't particularly evocative, which is perhaps why the Trump campaign has recently starting trying out "corrupt Joe Biden." Read more at Axios.

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