Trump's nickname for Joe Biden may have flopped

President Trump has a penchant for tagging his political opponents with simple, but biting nicknames. The one he chose for his presumptive Democratic presidential challenger, former Vice President Joe Biden, doesn't seem to have landed like those in the past, however, Axios reports.
It's well-known Trump refers to Biden as "sleepy Joe," but so far, at least judging by Google search trends, voters apparently don't associate the moniker with Biden all that much. Trump dubbed his 2016 opponent, Hillary Clinton, as "crooked" Hillary, which prompted far more searches than "sleepy Joe." As analysts noted, there are likely several reasons for this. Regardless, it could be a small, but telling data point that shows Trump's patented insults may not have the same affect in 2020 now that the novelty has worn off.
Of course, it could just be that "sleepy" isn't particularly evocative, which is perhaps why the Trump campaign has recently starting trying out "corrupt Joe Biden." Read more at Axios.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Tim is a staff writer at The Week and has contributed to Bedford and Bowery and The New York Transatlantic. He is a graduate of Occidental College and NYU's journalism school. Tim enjoys writing about baseball, Europe, and extinct megafauna. He lives in New York City.
-
ICE arrests Palestinian advocate with green card
Speed Read Recent Columbia University graduate student Mahmoud Khalil has had his visa revoked, despite his status as a permanent resident
By Peter Weber, The Week US Published
-
Trump doesn't rule out recession as tariffs bite
Speed Read In an interview for Fox News, Trump acknowledges the economic turbulence caused by his tariffs but claims his policies will be worth it in the long run
By Peter Weber, The Week US Published
-
Mark Carney selected next Canadian prime minister
Speed Read The political novice will succeed outgoing Prime Minister Justin Trudeau
By Peter Weber, The Week US Published
-
Trump eases Mexico, Canada tariffs again as markets slide
speed read The president suspended some of the 25% tariffs he imposed on Mexican and Canadian imports
By Rafi Schwartz, The Week US Published
-
Trump tells Cabinet they are in charge of layoffs, not Musk
Speed Read The White House has faced mounting complaints about DOGE's sweeping cuts
By Peter Weber, The Week US Published
-
Rep. Sylvester Turner dies, weeks after joining House
Speed Read The former Houston mayor and longtime state legislator left behind a final message for Trump: 'Don't mess with Medicaid'
By Peter Weber, The Week US Published
-
Trump pauses Ukraine intelligence sharing
Speed Read The decision is intended to pressure Ukrainian President Volodymyr Zelenskyy into peace negotiations with Vladimir Putin
By Peter Weber, The Week US Published
-
Supreme Court rules against Trump on aid freeze
Speed Read The court rejected the president's request to freeze nearly $2 billion in payments for foreign humanitarian work
By Rafi Schwartz, The Week US Published