Trump's nickname for Joe Biden may have flopped


President Trump has a penchant for tagging his political opponents with simple, but biting nicknames. The one he chose for his presumptive Democratic presidential challenger, former Vice President Joe Biden, doesn't seem to have landed like those in the past, however, Axios reports.
It's well-known Trump refers to Biden as "sleepy Joe," but so far, at least judging by Google search trends, voters apparently don't associate the moniker with Biden all that much. Trump dubbed his 2016 opponent, Hillary Clinton, as "crooked" Hillary, which prompted far more searches than "sleepy Joe." As analysts noted, there are likely several reasons for this. Regardless, it could be a small, but telling data point that shows Trump's patented insults may not have the same affect in 2020 now that the novelty has worn off.
Of course, it could just be that "sleepy" isn't particularly evocative, which is perhaps why the Trump campaign has recently starting trying out "corrupt Joe Biden." Read more at Axios.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Tim is a staff writer at The Week and has contributed to Bedford and Bowery and The New York Transatlantic. He is a graduate of Occidental College and NYU's journalism school. Tim enjoys writing about baseball, Europe, and extinct megafauna. He lives in New York City.
-
Why does the U.S. need China's rare earth metals?
Today's Big Question Beijing has a 'near monopoly' on tech's raw materials
By Joel Mathis, The Week US
-
When did divorce begin?
The Explaine Couples have always split up, but the institution has undergone major changes over the years
By David Faris
-
What are your retirement savings account options?
The explainer The two main types of accounts are 401(k) plans and individual retirement accounts (IRAs)
By Becca Stanek, The Week US
-
Hegseth reportedly shared war plans in 2nd group text
Speed Read The defense secretary sent information about an attack in Yemen to a Signal group chat that included his wife and brother
By Peter Weber, The Week US
-
Judge threatens Trump team with criminal contempt
Speed Read James Boasberg attempts to hold the White House accountable for disregarding court orders over El Salvador deportation flights
By Rafi Schwartz, The Week US
-
Biden slams Trump's Social Security cuts
Speed Read In his first major public address since leaving office, Biden criticized the Trump administration's 'damage' and 'destruction'
By Peter Weber, The Week US
-
El Salvador refuses to return US deportee
Speed Read President Nayib Bukele of El Salvador said he would not send back the unlawfully deported Kilmar Ábrego García
By Peter Weber, The Week US
-
Trump says electronics tariff break won't last
Speed Read The tariff exemptions on smartphones, laptops and other electronic devices are temporary, the administration says
By Peter Weber, The Week US
-
Man charged in arson attack on Pennsylvania's Shapiro
Speed Read Governor Josh Shapiro and his family were sleeping when someone set fire to his Harrisburg mansion
By Peter Weber, The Week US
-
White House pushes for oversight of Columbia University
Speed Read The Trump administration is considering placing the school under a consent decree
By Rafi Schwartz, The Week US
-
Supreme Court backs wrongly deported migrant
Speed Read The Trump administration must 'facilitate' the return of wrongfully deported migrant Kilmar Ábrego García from El Salvador, Supreme Court says
By Peter Weber, The Week US