Bloomberg to spend 'nine figures' in Florida, allowing Biden campaign to focus resources in other swing states


Billionaire and former New York City Mayor Michael Bloomberg has set his sights on Florida as he attempts to help push the Democratic presidential nominee, former Vice President Joe Biden, into the Oval Office, The Washington Post reports.
Bloomberg plans to spend at least $100 million campaigning for Biden in Florida, though his advisers refused to say if the total dollar figure would actually be higher, acknowledging only that it's a "nine figure" plan.
Democratic strategists have been waiting to see how Bloomberg, who spent more than $1 billion of his own money on a failed bid for the White House earlier this year, would put his vast wealth to use this election cycle, and, for now at least, the Sunshine State is the beneficiary, with most of the money going toward television and digital ads in both English and Spanish. Bloomberg's adviser Kevin Sheekey said the billionaire believes investing in Florida will allow the Biden campaign and other outside Democratic groups — who have generally shied away from advertising in Florida because it's too expensive, the Post notes — to spend in other states, especially Pennsylvania.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Bloomberg is also reportedly hoping to encourage early voting in the state, which begins Sept. 24, so that a potential Biden win could be called soon after polls close since Florida reports early ballots shortly after voting ends. In that case, there would theoretically be less confusion among the public over who won not jut Florida, but the election overall. Winning Florida would go a long a way for Biden, the Post reports. If he does, he could likely win the presidency by retaining every state Hillary Clinton won in 2016 and winning just one other toss up state among Arizona, Wisconsin, Michigan, Pennsylvania, and North Carolina.
Biden is holding on to a lead in Florida, but some polls indicate it's shrinking as he struggles to win over Latino voters in the state. Read more at The Washington Post.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Tim is a staff writer at The Week and has contributed to Bedford and Bowery and The New York Transatlantic. He is a graduate of Occidental College and NYU's journalism school. Tim enjoys writing about baseball, Europe, and extinct megafauna. He lives in New York City.
-
Gandhi arrests: Narendra Modi's 'vendetta' against India's opposition
The Explainer Another episode threatens to spark uproar in the Indian PM's long-running battle against the country's first family
By Harriet Marsden, The Week UK
-
How the woke right gained power in the US
Under the radar The term has grown in prominence since Donald Trump returned to the White House
By Chas Newkey-Burden, The Week UK
-
Codeword: April 24, 2025
The Week's daily codeword puzzle
By The Week Staff
-
Musk vows DOGE pullback as Tesla profits plunge
Speed Read The Tesla SEO says he will soon step back from government matters to devote more time to the company
By Peter Weber, The Week US
-
IMF sees slump from tariffs, Trump tries to calm markets
Speed Read The International Monetary Fund predicts the U.S. and global economies will slow significantly due to the president's trade war
By Peter Weber, The Week US
-
DHS chief Kristi Noem's purse stolen from eatery
Speed Read Homeland Security Secretary Kristi Noem's purse was stolen while she dined with family at a restaurant in Washington, D.C.
By Peter Weber, The Week US
-
Trump stands by Hegseth amid ouster reports
Speed Read The president dismissed reports that he was on the verge of firing Defense Secretary Pete Hegseth over a second national security breach
By Rafi Schwartz, The Week US
-
Hegseth reportedly shared war plans in 2nd group text
Speed Read The defense secretary sent information about an attack in Yemen to a Signal group chat that included his wife and brother
By Peter Weber, The Week US
-
Judge threatens Trump team with criminal contempt
Speed Read James Boasberg attempts to hold the White House accountable for disregarding court orders over El Salvador deportation flights
By Rafi Schwartz, The Week US
-
Biden slams Trump's Social Security cuts
Speed Read In his first major public address since leaving office, Biden criticized the Trump administration's 'damage' and 'destruction'
By Peter Weber, The Week US
-
El Salvador refuses to return US deportee
Speed Read President Nayib Bukele of El Salvador said he would not send back the unlawfully deported Kilmar Ábrego García
By Peter Weber, The Week US