Immigration was the 4th most mentioned issue in Trump's 2016 TV ads. It's barely cracked the top 10 in 2020.

Immigration has taken a back seat in the 2020 election. For starters, analysts say, the coronavirus pandemic and its economic fallout have dominated the discussion for months, while racial injustice and the Supreme Court have also emerged as major stories in the lead up to Nov. 3. Still, a review from The Wall Street Journal shows how sharply President Trump's messaging on immigration has declined in the last four years.

Immigration was a driving factor for Trump in 2016 — with a particular emphasis on building a southern border wall — when it was the fourth most mentioned issue in his television campaign ads, but in 2020 it's barely cracked the top 10. (Similarly, terrorism went from being the third-most mentioned issue to falling out of the top 10 entirely.)

A lot of that has to do with the shifting circumstances and priorities in the U.S., but some Republicans think the campaign realized Trump was overzealous in his efforts to curb immigration in 2018, eventually costing the party votes in the midterm elections.

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"I don't think it's a coincidence that we haven't heard a whole lot about immigration since Election Day 2018," Alex Conant, a former senior adviser to Sen. Marco Rubio (R-Fla.), told the Journal. "He tried to make the midterms all about immigration and it failed horribly."

Former Rep. Carlos Curbelo (R-Fla.), who lost his re-election bid, also said he thinks Trump's "divisive rhetoric" and "scapegoating" contributed to defeat.

That doesn't mean the Trump campaign is completely ignoring the issue. Writes the Journal, the progressive advocacy group Immigration Hub has found that more than 20 percent of Trump's Facebook ads over the past month have focused on immigration, so the strategy has evidently shifted more toward "micro targeting." Read more at The Wall Street Journal.