Biden targets his infrastructure messaging at suburban women

(Image credit: Drew Angerer/Getty Images)

published 5 April 2021

The White House is launching an aggressive campaign to sell its infrastructure plan to the American public, and suburban women will be a central target, Politico reports.

The coronavirus pandemic has been particularly difficult for suburban women, with many mothers forced to leave the workforce to take over childcare duties amid school closures. Other women have also had to look after ailing parents (expanded elder care is a major aspect of President Biden's proposal, with $400 billion designated to the sector.)

"There's no question that a lot of pieces of this package resonate with suburban women who have been juggling the needs of their families and their jobs during the last year," White House Communications Director Kate Bedingfield told Politico. "The work-life balance is never an easy one to strike, but the demands that have been put on many families during the pandemic have made it nearly impossible for many women."

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Tim is a staff writer at The Week and has contributed to Bedford and Bowery and The New York Transatlantic. He is a graduate of Occidental College and NYU's journalism school. Tim enjoys writing about baseball, Europe, and extinct megafauna. He lives in New York City.

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