Alexa? How much do you know about me?

Smart devices are potentially sharing vast amounts of your personal data with social media and marketing companies

Alexa privacy
Amazon says that its Alexa devices do not record or store voice recordings unless "they are specifically activated"
(Image credit: Shutterstock)

Smart devices in our homes are potentially sharing vast amounts of personal data with social media and marketing companies, new research suggests.

Devices such as smart speakers, doorbells, TVs, security cameras, and even washing machines, are collecting "far more data than is needed for the product to function", consumer group Which? said. It assessed the "data collection practices of major brands" that sell smart devices and found that all of them requested data through their apps that was "arguably" not "necessary". It added that some of those brands wanted to track your location even "when you aren't using the app".

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