Alexa? How much do you know about me?

Smart devices are potentially sharing vast amounts of your personal data with social media and marketing companies

Two hands holding an Alexa device
Amazon says that its Alexa devices do not record or store voice recordings unless "they are specifically activated"
(Image credit: Shutterstock)

Smart devices in our homes are potentially sharing vast amounts of personal data with social media and marketing companies, new research suggests.

Devices such as smart speakers, doorbells, TVs, security cameras, and even washing machines, are collecting "far more data than is needed for the product to function", consumer group Which? said. It assessed the "data collection practices of major brands" that sell smart devices and found that all of them requested data through their apps that was "arguably" not "necessary". It added that some of those brands wanted to track your location even "when you aren't using the app".

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Richard Windsor is a freelance writer for The Week Digital. He began his journalism career writing about politics and sport while studying at the University of Southampton. He then worked across various football publications before specialising in cycling for almost nine years, covering major races including the Tour de France and interviewing some of the sport’s top riders. He led Cycling Weekly’s digital platforms as editor for seven of those years, helping to transform the publication into the UK’s largest cycling website. He now works as a freelance writer, editor and consultant.