Google’s approach to privacy is under the spotlight once again after the company allegedly gathered tens of millions of health records “without consent”.
A report by the Wall Street Journal states that the search giant has partnered with US-based health organisation Ascension in a deal that allows it to access medical details of customers across 21 US states.
The collaboration, known as “Project Nightingale”, is the search firm’s “biggest” attempt yet to catch up with the likes of Amazon, Apple and Microsoft, all of which are “aggressively” expanding into the health sector.
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But tech news site Android Police claims that Google has not gained the approval of Ascension’s patients to use their data.
The company has allegedly accessed “confidential patient documentation, including names, dates of birth, lab results, doctor diagnoses, hospitalisation records, and other bits of data”, the tech site says.
Ascension, however, is adamant that the deal is all above board.
“All work related to Ascension’s engagement with Google is HIPAA (the US Health Insurance Portability and Accountability Act of 1996) compliant and underpinned by a robust data security and protection effort and adherence to Ascension's strict requirements for data handling”, it said in a statement.
Why are Google and other tech giants chasing medical records?
The world’s tech giants have conquered the hardware, software and even entertainment industries, and they now appear to be turning their attention to health technology.
Apple, for example, has been keen to turn its Watch into a health monitor and establish its Healthkit software architecture as an industry-leading standard for medical data storage, notes Wired.
Many of the tech giants hope that their move into health technology will make accessing and using health data easier and more convenient. By introducing a technology ecosystem to the medical world, it could become far easier for hospital staff to find critical information about patients without having to trawl through various forms of software specifically designed for the health industry, the tech site says.
In Google’s case, the company plans to build an artificial intelligence (AI) system that focuses on “individualised healthcare” and how the technology can be used to “suggest changes to patient care”, says ZDNet.
This could put the tech firm in the position of launching a standardised system across the health industry, which the site says should “bolster Google's foothold in the space.”
Plus, with Google currently in the process of buying fitness tracking firm Fitbit, it’s rumoured that the company will launch its own smartwatch to rival the Apple Watch - a key device in Apple’s push towards health tracking.
Is Google allowed to access patient data?
In a word, yes.
Company insiders claim that Ascension patients are unaware that their medical data is being shared. While this may raise concerns among privacy advocates, Forbes states that privacy laws 'generally allow the sharing of patient data with third parties without notification if it is for purposes that “help it carry out its health care activities and functions.’”
Google has also stressed that its agreement with Ascension means that it can only use patient data for its medical-related algorithms.
“To be clear: under this arrangement, Ascension’s data cannot be used for any other purpose than for providing these services we’re offering under the agreement, and patient data cannot and will not be combined with any Google consumer data”, Google Cloud chief Tariq Shaukat wrote in a blogpost.
