Alexa to impersonate celebrities

Samuel L. Jackson will be first star to lend voice to Amazon’s new artificial intelligence feature

Samuel L Jackson
Users will be able to choose between explicit and clean versions of Samuel L. Jackson’s voice
(Image credit: Theo Wargo/Getty Images for NBC)

Amazon has announced that its Echo virtual assistant Alexa will soon be able to speak in the voices of A-list celebrities - with sweary Pulp Fiction star Samuel L. Jackson leading the starry cast.

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