Rainbow Loom: the craze that makes the internet look good

The rubber-band bracelet craze: ‘somehow digital feels better when it produces something real’

I was delighted to see the Duchess of Cornwall wearing a Rainbow Loom bracelet on her Canadian tour (pictured below). Since Camilla is the grandmother of a seven-year-old girl, my suspicions are that this was a present from her.

As the owner of approximately 40 of these bracelets, I am very familiar with the particular weave Camilla is sporting - it can be done on a loom, a fork, and if neither of these are to hand, your fingers.

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Edie Lush is a journalist and communications coach. She is executive editor of Hub Culture and has been associate editor of Spectator Business, a political analyst for Hedge Fund Omega Partners and UBS, and a reporter for Bloomberg Television.