Viral world: what caught fire on the internet this week

OUR weekly round-up of the crème de le crème of the web – from memes to videos to blogs. Readers with suggestions for next week's round-up should contact Dina Rickman at The Week.

IN THE DOG HOUSE Japanese Youtube user Inosemarine loves his dog. But his pooch doesn't feel the same way. This video of the two performing a series of tricks has received more than one million hits:

COMPARE THE MEERKAT Forget winning elections. The real moment a politician is embraced by the mainstream is when bloggers begin comparing them to animals. For Boris Johnson it was orangutans, for UKIP's Nigel Farage, it's meerkats. See more here.

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IS CLASS WAR RUINING YOUR SKIN? A spectre is haunting magazine journalism - the spectre of Cosmarxpolitan. This unique take on the women's monthly features cover stories such as 'eradicating reactionaries and cellulite: the Lenin way' and 'is constant, unceasing class warfare ruining your skin?' For more see the tumblr.

THE WRONG WAY A millionaire in south India was this week charged by police after a video showing his 9-year-old son driving the family's Ferrari went viral.

METHOD ACTING Barack Obama showed off his acting talents and poked fun at Oscar-winner Daniel Day-Lewis, the star of Lincoln, last weekend in the now traditional sketch for the White House Correspondents' Association dinner which featured the President playing the actor playing himself.

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LIVES NOT LIKES The backlash against lazy charity campaigns based around social media has been underway for some time, but now a major aid organisation has joined in. Unicef in Sweden has launched a series of ads mocking people who believe that simply 'liking' something on Facebook makes a difference.