The Liberal Democrats: on the march?
After winning their highest number of seats in 2024, can the Lib Dems marry ‘stunts’ with a ‘more focused electoral strategy’?
“Ed Davey has lost none of his skill at the eye-catching but ultimately vacuous video-opportunity,” said The Independent.
He paraded into the Liberal Democrat annual conference in Bournemouth this weekend at the head of a drummer band, proudly twirling a baton. Yet even if the stunt was cringeworthy, it’s true that the Lib Dems are “on the march”. Having shrunk to a low point of just eight MPs after the 2015 election, the party won 72 seats in last year’s election, the best result by any third party in Britain in a century.
The Lib Dems now control more councils than the Tories do, said Oliver Wright in The Times, and, with polls suggesting that they’re trailing the Conservatives by only two points, the Lib Dems believe they could end up winning more seats than them at the next election. “It’s not a completely implausible scenario.”
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
‘The Gail’s strategy’
The Lib Dems owe their recent success partly to a more focused electoral strategy, said Ian Birrell in The i Paper. In the 1992 election, they won almost one in five votes, but only 20 seats. Last year, Davey’s tactic of targeting prosperous Tory constituencies – nicknamed the “Gail’s strategy” because of the popularity of the high-end bakery chain in such areas – won them 72 MPs with the support of only one in eight voters.
The party’s plan now seems to be “to sit tight, play it safe, and seek to pick up more seats” from the two stricken main parties. “But is this really sufficient?” One can’t help feeling that in this tumultuous era of populism, with Nigel Farage’s Reform UK party dominating political debate, the Liberal Democrats are failing to meet the moment and offer a proper defence of “liberalism and democracy”.
‘Profile-raising stunts’
For all Davey’s much-mocked stunts, only 37% of people were able to identify him from a photo in a recent survey, said Andrew Rawnsley in The Observer. But he has had some success in raising his profile by speaking out on issues that other leaders prefer to avoid. For instance, he said he would not be attending the recent state banquet for Donald Trump, in protest at the treatment of the people of Gaza. Such statements go down well with Lib Dem activists, who “skew left”.
At the same time, though, Davey has attacked Labour for imposing VAT on private school fees and removing inheritance tax relief from farms, a stance that puts him to the right of the Government. This attempt to peel off centre-right voters is risky: it could exacerbate the existing “tension between the kind of party the Lib Dems are and the kind of seats they aspire to hold or already do”.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Zimbabwe’s driving crisisUnder the Radar Southern African nation is experiencing a ‘public health disaster’ with one of the highest road fatality rates in the world
-
The Mint’s 250th anniversary coins face a whitewashing controversyThe Explainer The designs omitted several notable moments for civil rights and women’s rights
-
‘If regulators nix the rail merger, supply chain inefficiency will persist’Instant Opinion Opinion, comment and editorials of the day
-
Venezuela’s Trump-shaped power vacuumIN THE SPOTLIGHT The American abduction of Venezuelan President Nicolás Maduro has thrust South America’s biggest oil-producing state into uncharted geopolitical waters
-
Trump says US ‘in charge’ of Venezuela after Maduro grabSpeed Read The American president claims the US will ‘run’ Venezuela for an unspecified amount of time, contradicting a statement from Secretary of State Marco Rubio
-
‘Let 2026 be a year of reckoning’Instant Opinion Opinion, comment and editorials of the day
-
Jack Smith: Trump ‘caused’ Jan. 6 riotSpeed Read
-
Wave of cancellations prompts Kennedy Center turmoilIN THE SPOTLIGHT Accusations and allegations fly as artists begin backing off their regularly scheduled appearances
-
Trump considers giving Ukraine a security guaranteeTalking Points Zelenskyy says it is a requirement for peace. Will Putin go along?
-
Why is Trump’s alleged strike on Venezuela shrouded in so much secrecy?TODAY'S BIG QUESTION Trump’s comments have raised more questions than answers about what his administration is doing in the Southern Hemisphere
-
Vance’s ‘next move will reveal whether the conservative movement can move past Trump’Instant Opinion Opinion, comment and editorials of the day