The Liberal Democrats: on the march?
After winning their highest number of seats in 2024, can the Lib Dems marry ‘stunts’ with a ‘more focused electoral strategy’?

“Ed Davey has lost none of his skill at the eye-catching but ultimately vacuous video-opportunity,” said The Independent.
He paraded into the Liberal Democrat annual conference in Bournemouth this weekend at the head of a drummer band, proudly twirling a baton. Yet even if the stunt was cringeworthy, it’s true that the Lib Dems are “on the march”. Having shrunk to a low point of just eight MPs after the 2015 election, the party won 72 seats in last year’s election, the best result by any third party in Britain in a century.
The Lib Dems now control more councils than the Tories do, said Oliver Wright in The Times, and, with polls suggesting that they’re trailing the Conservatives by only two points, the Lib Dems believe they could end up winning more seats than them at the next election. “It’s not a completely implausible scenario.”
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
‘The Gail’s strategy’
The Lib Dems owe their recent success partly to a more focused electoral strategy, said Ian Birrell in The i Paper. In the 1992 election, they won almost one in five votes, but only 20 seats. Last year, Davey’s tactic of targeting prosperous Tory constituencies – nicknamed the “Gail’s strategy” because of the popularity of the high-end bakery chain in such areas – won them 72 MPs with the support of only one in eight voters.
The party’s plan now seems to be “to sit tight, play it safe, and seek to pick up more seats” from the two stricken main parties. “But is this really sufficient?” One can’t help feeling that in this tumultuous era of populism, with Nigel Farage’s Reform UK party dominating political debate, the Liberal Democrats are failing to meet the moment and offer a proper defence of “liberalism and democracy”.
‘Profile-raising stunts’
For all Davey’s much-mocked stunts, only 37% of people were able to identify him from a photo in a recent survey, said Andrew Rawnsley in The Observer. But he has had some success in raising his profile by speaking out on issues that other leaders prefer to avoid. For instance, he said he would not be attending the recent state banquet for Donald Trump, in protest at the treatment of the people of Gaza. Such statements go down well with Lib Dem activists, who “skew left”.
At the same time, though, Davey has attacked Labour for imposing VAT on private school fees and removing inheritance tax relief from farms, a stance that puts him to the right of the Government. This attempt to peel off centre-right voters is risky: it could exacerbate the existing “tension between the kind of party the Lib Dems are and the kind of seats they aspire to hold or already do”.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Is New York City mayoral candidate Zohran Mamdani’s plan for free buses realistic?
Talking Points A transit innovation or a costly mistake
-
5 side hustle ideas to supplement your budget
the explainer Almost two-thirds of Americans are looking to get a second job in the next year
-
DOJ indicts John Bolton over classified files
Speed Read Continuing the trend of going after his political enemies, Trump prosecutes his former national security adviser
-
DOJ indicts John Bolton over classified files
Speed Read Continuing the trend of going after his political enemies, Trump prosecutes his former national security adviser
-
Trump, Putin set summit as Zelenskyy lands in DC
Speed Read Trump and Putin have agreed to meet in Budapest soon to discuss ending the war in Ukraine
-
‘The illusion of wealth can encourage people to take on more debt’
instant opinion Opinion, comment and editorials of the day
-
Trump says he authorized covert CIA ops in Venezuela
Speed Read He is also considering military strikes inside the country
-
Are inflatable costumes and naked bike rides helping or hurting ICE protests?
Talking Points Trump administration efforts to portray Portland and Chicago as dystopian war zones have been met with dancing frogs, bare butts and a growing movement to mock MAGA doomsaying
-
‘Are we just going to stand in passive witness to the degradation of our democracy?’
Instant Opinion Opinion, comment and editorials of the day
-
Venezuela: Does Trump want war?
Feature Donald Trump has accused Venezuelan President Nicolás Maduro of leading a drug cartel and waging a narco-terrorism campaign against the United States
-
Two years on, a Gaza truce may be in sight
Feature Israel and Hamas consider the U.S.’ 20-point peace plan exchanging hostages for prisoners