France has taken a major step towards cracking down on telemarketers with the passage of a new law. It may make the French people happy, but at least one country across the Mediterranean Sea is concerned about the move. Moroccans worry that the law, which bans unsolicited cold calls, could have a negative impact on its own job market.
The law means that French companies are no longer “allowed to advertise goods and services through such calls unless consumers previously gave their consent or if the calls are about a pre-existing contract”, said The New York Times. While many countries have attempted to enact no-contact lists for telemarketers, the law represents a much more proactive approach in France. Violators of the law will be subject to fines of up to £63,000.
Despite the joy in France, the feeling in Morocco is different. Given the nations’ close proximity, Morocco “represents a major market for telemarketing companies” contacting French customers, added the Times. Moroccan officials have “indicated that between 40,000 and 50,000 jobs could be at risk of disappearing” because of the new law, according to Moroccan newspaper Le Matin.
Moroccan authorities are currently “rolling out a plan to ease the impact of the French law and support the sector”, according to Hespress, one of the country’s local news outlets. The plan starts by “encouraging companies to expand into new markets in Europe, including Germany, Spain and Italy, as well as into Africa and Latin America”. Officials are also urging companies to “shift from traditional telemarketing to higher-value services, including technical support, digital logistics, consulting and market research”.
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