Publishing giant Condé Nast has signed a deal with OpenAI, the latest partnership between a major media organization and the artificial intelligence company. Publishers are "increasingly" making deals with AI firms to license the use of their content, said Press Gazette.
This is despite "early doubts" and the high-profile legal action by The New York Times against OpenAI and its main backer, Microsoft. Such deals "commonly include" access to and use of news publishers' content, with a citation "currently promised." But others are more skeptical and even litigious.
To sue or to sign OpenAI "knows that high-quality data matters" in the AI business, and news publishers have "vast amounts of it," said The Guardian. AI labs develop large language models (LLMs), which underpin tools such as ChatGPT by using "trillions of words" online to train them.
But "ravenous" AI models "always need more data." So as AI labs "grow increasingly hungry for reliable, timely and, above all, human-written text," the news industry is "assessing how best to react."
OpenAI has already signed licensing deals with news agency The Associated Press, French newspaper Le Monde, El País owner Prisa Media and Germany's Axel Springer, which publishes the Bild tabloid. But other news publications and media outlets are "aggressively trying to protect their businesses" from being scraped for AI-generated content, said CNBC.
The New York Times sued OpenAI and Microsoft in December, claiming intellectual property violation and copyright infringement. Microsoft and OpenAI are accountable for "billions of dollars in statutory and actual damages," according to a filing in New York.
Uncertain future Many in the media industry "seem to have learned from their painful experience with online gatekeepers such as Google and Facebook." But do publishers have "any better chance of holding on to their audiences and online revenues than they did before?"
Not if history is anything to go by, said Jessica Lessin, the founder of tech site The Information, at The Atlantic. News firms "strike deals to try and ride out the next digital wave" and make "concessions" to platforms that attempt to "take all of the audience (and trust) that great journalism attracts" without having to do the "complicated and expensive work" of real journalism, but it "never ever works as planned."
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