Apple has unveiled the next generation of its most notable product, the iPhone 16 — the company's first iteration to feature artificial intelligence capabilities. Apple's AI system, dubbed Apple Intelligence, will also be available on the next-gen iPads and Macs as part of iOS 18. It will be integrated across Apple's writing software, image software and personal assistant Siri and also has elements of generative AI such as the ability to summarize emails. 

What did the commentators say?
The "integration of AI into Apple's popular devices will allow users to customize their home screens even more, get better answers from its voice assistant and even access ChatGPT directly from their device," said Quartz. Many in the industry have "high hopes for the fresh tech." 

These new iPhones will "represent a big moment for generative AI, which can answer questions, create images and write software code," said The New York Times. Even as a "latecomer to the AI party, Apple is in a position to take the technology mainstream — or sow fresh doubt about its viability if it doesn't live up to expectations." Wall Street is likely "looking to Apple for reassurance that customers want AI," especially given that Apple has "shown over the years that it can enter a market late and redefine it, as it did with digital music players, smartphones and smartwatches."

Apple reportedly "considers the opportunity in AI so important" that it canceled a "$10 billion project to develop a self-driving car and reassigned hundreds of engineers to work on the technology," said the Times. But Apple Intelligence will also "require top-of-the-line processing power," said CNET. This means that, for now, the "only iPhones that will have enough firepower to run Apple's AI will be the iPhone 15 Pro and Pro Max and the new iPhone 16 lineup." This is "disappointing" for people who "don't want to break the bank with an upgrade."

What next?
Apple has promised a beta test of Apple Intelligence this October for U.S. users, said Business Insider. However, the timeline is "even longer and less certain" for international users.

Trigger warnings crop up in social media posts, TV episodes, literature and now at the movie theater. Not everyone believes these advance notices are helpful, and some claim they harm entertainment.

'Safe and inclusive for all types of audiences'
Film and television are visceral, absorbing media forms. In recent years, TV shows with scenes of sexual assault, drug abuse or violence, like Netflix's "Baby Reindeer" or HBO's "Euphoria," have included trigger warnings that preceded certain episodes. The presence of these warnings at the cinema, though, is less common. Zoë Kravitz's new film, "Blink Twice," is among the first to be prefaced by a trigger warning (about sexual violence) on the big screen.

"Many suspected" this to be a "direct response" to the "missteps" of the recent Colleen Hoover book-to-screen adaptation, "It Ends with Us," said Jake Fittipaldi at Collider. Both projects feature depictions of domestic abuse and sexual violence, but "It Ends with Us" was widely criticized for its handling of the material. Trigger warnings are a "harmless yet meaningful way to ensure that the moviegoing experience remains safe and inclusive for all types of audiences," said Fittipaldi. 

'It's OK to feel uncomfortable or provoked'
While some consider trigger warnings to be a measure of sensitivity, others see them as evidence of censorship or unnecessary posturing. "It's OK to feel uncomfortable or provoked while looking at a painting or watching a play, but I worry everything's being dialed and dumbed down," Matt Smith, the star of HBO's "House of the Dragon," said to The Times. 

Smith's worries are not isolated. "Trauma and discomfort have started to become conflated, and I think that's where people pull away from the idea of a trigger warning," Colleen Clemens, the director of women's, gender and sexuality studies at Kutztown University, said to Variety.

The jury is also out on whether trigger warnings work. "Some research suggests trigger warnings don't dissuade vulnerable people from continuing to watch, instead creating a 'forbidden fruit effect,'" Deryn Strange, a psychology professor at John Jay College, said to Variety.