How will the introduction of AI change Apple's iPhone?

'Apple Intelligence' is set to be introduced on the iPhone 16 as part of iOS 18

Models of the iPhone 16 are displayed at an Apple event in Cupertino, California.
Models of the iPhone 16 are displayed at an Apple presentation event in Cupertino, California, on Sept. 9
(Image credit: Nic Coury / AFP via Getty Images)

Apple has unveiled the next generation of its most notable product: the iPhone 16. While the tech conglomerate is known for consistently putting out new versions of its devices, the smartphone will be the first iteration of the company's to feature artificial intelligence capabilities; this has some wondering what it will mean for the future of the brand.

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18. Apple Intelligence can "help you write, express yourself, and get things done effortlessly," according to the company. It will be integrated across Apple's writing software, image software and personal assistant Siri, and also has elements of generative AI such as the ability to summarize emails.

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Justin Klawans, The Week US

 Justin Klawans has worked as a staff writer at The Week since 2022. He began his career covering local news before joining Newsweek as a breaking news reporter, where he wrote about politics, national and global affairs, business, crime, sports, film, television and other Hollywood news. Justin has also freelanced for outlets including Collider and United Press International.