After shoe brand Allbirds announced its pivot to AI last week, many are skeptical it will succeed in making such a big switch. But it’s just the latest in a long list of companies that started out in one industry, then changed to something quite different.
Nokia While known today for its industrial-strength cellphones, Nokia began in the 1860s as a wood pulp mill in Finland. This mill was the first step in the mass production of paper.
The modern company was eventually formed as a “merger between the Nokia Company (paper), Finnish Rubber Works and Finnish Cable Works in 1867,” said the Crypto Museum. Prior to its eventual focus on cellphones, Nokia was “involved in the production of rubber, electricity, car and bicycle tires, footwear, communication cables, television sets, robotics, capacitors, plastics, chemicals,” and even “military communications equipment.”
Volkswagen Volkswagen has always sold cars. But in this case, it’s the company’s history that represents a major redirection, as the brand is well-known for its associations with the Nazis during World War II.
In 1937, Adolf Hitler’s party “founded a state-owned company that was later named Volkswagen, or The People's Car Company,” said NPR. Volkswagen leadership later disavowed its Nazi ties.
Since then, the carmaker has shifted from supporting antisemitic Nazi Germany to negotiating weapons deals with the state of Israel. In a tinge of irony, Volkswagen, which “produced parts using forced labor for V-1 cruise missiles used by the Wehrmacht during World War II, may soon be manufacturing parts for an Israeli-designed missile defense system,” said Haaretz.
YouTube The company was originally started in 2004 by three PayPal employees who had an “idea for a website for users to upload video dating profiles,” said Business Insider. As a dating site, YouTube “attracted little interest, forcing the co-founder to take out ads paying women $20 to upload dating videos.”
Down the line, people began “uploading videos of all kinds to YouTube,” and the website took off as a general platform, said Business Insider. Today, over “20 million videos are uploaded daily,” with an estimated 20 billion total videos on the site, said the company.
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