The right garment can make you invisible. So-called adversarial clothing is specially designed to thwart artificial intelligence’s ability to identify the wearer, using “special patterns and materials made to confuse AI facial recognition software,” said Inc. This may include “unique patterns that can cause AI to misidentify people as animals or objects” or “infrared reflective gear that blocks faces out entirely on camera.” The trend is emerging at a time when “modern computer vision systems can identify faces, follow individuals across cameras and search footage at scale,” said The Guardian.
Video surveillance using artificial intelligence is “worth over $4 billion in 2026” and is “expected to surpass $10 billion” by 2032, said Inc. Companies such as Ring and Flock Safety have incorporated AI into their products. The problem with AI video surveillance is that “citizens don’t have the possibility in the physical world to opt out,” Rachele Didero, the founder of adversarial clothing brand Cap_able, said to the Mozilla Foundation. “In the digital space, we can say yes or no to cookies. In the physical world, we don’t have this option.”
While adversarial clothing is designed to avoid AI facial recognition, “controlled testing against one object-detection model can’t prove a garment will defeat facial recognition in public,” said Digital Trends. “Lighting and camera position can alter the result, while newer software may learn to ignore patterns that once caused trouble.” Additionally, “if such clothing genuinely proved effective, it could get political very quickly,” Nick Tidball, the co-founder of the clothing brand Vollebak, said to The Guardian. “Then this type of clothing could find itself banned.”
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