"This year will be remembered as the year commonsense conservative women get things done for our country." So begins Sarah Palin's campaign-like commercial for her political action committee, a video which has quickly gone viral. (Watch below.) The two-minute spot features Palin speaking to and meeting women voters, backed by the soundtrack of her 'mama grizzlies' stump speech. Pundits are split on Palin's intentions — is she simply lending sisterly support to the "pink elephants" in the 2010 race, or kicking off her own run for the presidency?
It sends a message to the GOP — Palin is here to stay: The video is aimed at "Republican party officials across the country," says Greg Sargent at The Washington Post. And the message is: "Palin is a political force to be reckoned with." Although it's "way too early to try to figure out whether she'll run" in 2012, the "campaign-like feel" of the video — and its determination to illustrate her "rising clout" — is the clearest sign yet that she will.
"The message of Sarah Palin's Mama Grizzlies video"
It's aimed at women — but the focus is on Palin: It's just as clearly aimed at female voters, says Glynnis MacNicol at Mediaite. But it's worth noting that the ad doesn't show any of the "mama grizzlies" the former Alaska governor has endorsed in 2010, even though the voice-over aludes to them. "This video is all about Palin."
"Sarah Palin's new ad looks a lot like a Presidential campaign"
If it is a presidential-campaign message, it's telling: The video is notable for its lack of "black or Hispanic or... minority faces," says Andrew Sullivan at The Atlantic. Palin's message is about "dreaming of an old America" before mass immigration, civil rights, and Darwinism. It's a "new fundamentalism" that, in spite of a lack of substance, has a "ferocity and passion" that makes it "very potent" indeed.
"Moms just know when there's something wrong"
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 43 TV shows to watch in 2014
- How academia's liberal bias is killing social science
- How I lost all my money
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Diagnosing the Home Alone burglars' injuries: A professional weighs in
- Why Pakistan won't hunt down the terrorists within its borders
- Ismail Kadare's 6 favorite books
- George W. Bush 'ran the country like a cable network,' and other political insights from Chris Rock
- The real story behind Deliver Us From Evil
- How to develop a photographic memory in 4 easy steps
Subscribe to the Week