Is Mitt Romney the Don Draper candidate?

A buzzy Politico piece outlines the Obama campaign's alleged strategy to paint Romney as a '50s-era throwback, but pundits are quick to spot flaws

Mitt Romney
(Image credit: Justin Sullivan/Getty Images, Facebook/Mad Men)

Would electing Mitt Romney in November be tantamount to promoting Mad Men's Don Draper to our nation's highest office? That's the argument Democrats are making, according to a Politico article titled "The Draperizing of Mitt Romney." The piece alleges that the Obama campaign is trying to paint the conservative Romney as a '50s-era throwback who is painfully out of touch and living in the past. The president himself has dinged Romney for using the "archaic" phrase "marvelous," while his chief strategist David Axelrod quipped that Mitt "must watch Mad Men and think it's the evening news" — suggesting that the former governor yearns for a time when "bosses could dictate on women's health." Is Romney as unevolved as Don Draper (one who doesn't booze, smoke, or drink coffee, of course)?

The argument is intrinsically flawed: Saying that Mitt Romney evokes Don Draper, minus all the character's vices and dirty charms, is ridiculous, says John Hayward at Human Events. The Mad Men lead, after all, is defined by "his drinking, cheating, and charisma." Painting the past, particularly the '50s, as a bad thing is also a misfire. After four years of the "scandal-plagued Obama administration" and its doomed love affair with progressive politics, voters are probably hankering for that old-school "earnestness" for which Romney is wrongly being pilloried.

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