When American companies join the culture wars

Under intense social pressure, companies in the Trump era are taking stands on cultural and political issues

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Corporate America is growing a conscience, said Derek Thompson at The Atlantic. Under intense social pressure, companies in the Trump era are taking stands on issues ranging from guns to global warming to immigration. In recent weeks, 20 major firms, including Delta, Hertz, Avis, Symantec, and MetLife, have cut ties with the National Rifle Association in response to the Parkland, Florida, school massacre. Dick's Sporting Goods has stopped selling the AR-15 rifle, and both it and Walmart have raised their minimum age for firearm purchases to 21. Last year, Disney's CEO quit a White House business council after Trump withdrew the U.S. from the Paris climate accord; drug company Merck's CEO left after Charlottesville. It's "hard to understand" why anyone would care whether a pharmaceutical firm or car rental company has chosen sides in the latest political debate, said Michael Strain at Bloomberg. "But apparently many people do" — and CEOs are speaking out in response.

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