Starbucks aims to solve racism by writing on coffee cups

Starbucks hopes to help end racism with new cups
(Image credit: Starbucks)

Starbucks has a plan to alleviate racial tension nationwide, one cup of java at a time.

Starting this week, the coffee chain's baristas will be encouraged to write "Race Together" on customers' cups to spark what will assuredly be even-keeled conversations about the sad state of race relations in America. The campaign is not a panacea, according to Starbucks CEO Howard Schultz, but rather a way to begin thinking about how the nation can "create a more empathetic and inclusive society — one conversation at a time."

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Jon Terbush

Jon Terbush is an associate editor at TheWeek.com covering politics, sports, and other things he finds interesting. He has previously written for Talking Points Memo, Raw Story, and Business Insider.