Thousands kick off Pamplona's Running of the Bulls festival

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(Image credit: David Ramos/Getty Images)

Wimbledon not exactly getting your blood pumping? Already over Team USA's World Cup win? Then adrenaline junkies, take note: Pamplona's famous Running of the Bulls kicked off this morning with the traditional rocket launch that marks the Chupinazo, the beginning of festivities. Festivalgoers wearing red neckerchiefs and chanting "Viva San Fermin!" ushered in the festival, which has its roots in the traditional corralling of bulls before a bullfight (and, of course, was made famous in the U.S. by Ernest Hemingway's The Sun Also Rises).

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The first bull run of the San Fermin Festival will start at 8 a.m. local time on Tuesday, with successive bull runs every morning until July 14. Runners must be in top physical condition, as serious injuries — and death — are not unheard of.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.