Twitter TV? It's happening.

Twitter plans to launch a 24/7 news stream this fall in partnership with Bloomberg, The Wall Street Journal reports. "It is going to be focused on the most important news for an intelligent audience around the globe and it's going to be broader in focus than our existing network," said Bloomberg's CEO, Justin Smith.

Bloomberg already has a television station, but the content for Twitter will be a separate channel involving live news reporting and videos by Twitter users. The social media company has been pushing its involvement in streaming live programs in recent years, including nabbing sports exclusives and coverage of political debates. In 2017's first quarter, the company broadcast a reported 800 hours of video.

"We really think we can reach audiences that are not paying for TV and are watching television on the go and we think Bloomberg is the perfect partner for us to start with," said Twitter's chief financial and operating officer, Anthony Noto.

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