Artist James Balmforth on his Celine collaboration

Celine Art Projects taps London sculptor for Madison Avenue store

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French photographer and fashion designer Hedi Slimane has reconfigured luxury goods brand Celine since his appointment as the Parisian brand's artistic director in January 2018. Slimane's approach is being extended to Celine's global boutiques, which are being refitted to the designer's specifications.

A clean, brutalist style in tones of whites, blacks, greys and browns focuses on raw materials including gleaming metal, mirrors, pale travertine stone and black marble. Slimane's own angular furniture designs sit next to site-specific artworks, commissioned or purchased from contemporary artists as part of the ambitious Celine Art Project.

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