Harry and Meghan’s Sussex Royal trademark bid blocked
Australian doctor files opposition to couple’s application to claim ownership of the brand
Prince Harry and Meghan Markle have hit an obstacle in their efforts to become financially independent, after their attempt to trademark their “Sussex Royal” brand was put on hold following a complaint from a man in Australia.
The couple had planned to use the name for their newly launched charitable foundation and to make money from branded goods including mugs, hoodies and journals, according to the Daily Mail.
The name could be worth many millions - but the battle to trademark it could also prove costly, according to experts.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
What happened?
The couple filed a trademark application last June for the name, which they also use as their social media handles. The process includes an “opposition period” during which anyone can issue a complaint to the UK Intellectual Property Office.
That period was originally due to end on 20 February, but has now been extended by at least a month after a doctor in Australia this week registered a formal “notice of threatened opposition”.
The opposition was filed by Benjamin Worcester of Victoria, “who studied medicine at University College London and reportedly worked as an NHS doctor in London between 2011 and 2014”, says Hello! magazine.
It is not known yet why he filed the objection.
What happens next?
As a result of Worcester’s complaint, Meghan and Harry’s period of opposition has been extended until 20 March.
And the couple could “have to shell out in lawyers fees and other costs” to secure the trademark if the threatened opposition becomes a formal opposition, The Sun says.
Lee Curtis, a chartered trademark attorney, told the newspaper: “If a formal opposition is ultimately mounted, this will involve the payment of an opposition fee, the drafting of formal grounds of opposition and the filing of evidence and legal submissions in support of the opposition.
“The whole opposition could take at least a year to get to a decision and is thus not an action entered into lightly, with a possible costs award against the losing party.”
–––––––––––––––––––––––––––––––For a round-up of the most important stories from around the world - and a concise, refreshing and balanced take on the week’s news agenda - try The Week magazine. Start your trial subscription today –––––––––––––––––––––––––––––––
How much could the Sussexes make as a brand?
Retail expert Andy Barr says that branding by the Sussexes has the potential to “dwarf” the earnings of Prince Charles, whose Duchy brand makes an estimated £100m to £200m a year.
Barr told the Daily Express: “They’re going to be the most famous brand in the world - the Beckhams, Obamas, Bill Gates - they’re going to far surpass them, they’re such a major brand already.”
The Daily Beast adds that losing the Sussex Royal trademark bid would be “an enormous blow”, particularly because Harry and Meghan have “painstakingly developed the brand over the past few years”.
However, Sussex Royal is still overshadowed by the value of the Royal Family brand, which is worth an estimated £44bn, according to the Brand Finance Journal.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
The week's best photos
In Pictures Firing shells, burning ballots, and more
By Anahi Valenzuela, The Week US Published
-
The Great Mughals: a 'treasure trove' of an exhibition
The Week Recommends The V&A's new show is 'spell-binding'
By The Week UK Published
-
Damian Barr shares his favourite books
The Week Recommends The writer and broadcaster picks works by Alice Walker, Elif Shafak and others
By The Week UK Published
-
Labour shortages: the ‘most urgent problem’ facing the UK economy right now
Speed Read Britain is currently in the grip of an ‘employment crisis’
By The Week Staff Published
-
How do bank holidays affect the economy?
feature Millions are about to enjoy a four-day weekend thanks to the Queen’s Platinum Jubilee
By The Week Staff Published
-
Will the energy war hurt Europe more than Russia?
Speed Read European Commission proposes a total ban on Russian oil
By The Week Staff Published
-
Will Elon Musk manage to take over Twitter?
Speed Read The world’s richest man has launched a hostile takeover bid worth $43bn
By The Week Staff Last updated
-
Shoppers urged not to buy into dodgy Black Friday deals
Speed Read Consumer watchdog says better prices can be had on most of the so-called bargain offers
By The Week Staff Published
-
Ryanair: readying for departure from London
Speed Read Plans to delist Ryanair from the London Stock Exchange could spell ‘another blow’ to the ‘dwindling’ London market
By The Week Staff Published
-
Out of fashion: Asos ‘curse’ has struck again
Speed Read Share price tumbles following the departure of CEO Nick Beighton
By The Week Staff Published
-
Universal Music’s blockbuster listing: don’t stop me now…
Speed Read Investors are betting heavily that the ‘boom in music streaming’, which has transformed Universal’s fortunes, ‘still has a long way to go’
By The Week Staff Published