Brazil: world-class investment or a hard nut to crack?

Would-be investors have been running scared, but Brazil shows signs of getting back on track

Footballing beach-goers in Rio
A sunset provides the backdrop to a mass kick-around on Ipanema Beach in Rio de Janeiro, Brazil, yesterday.
(Image credit: 2014 AFP)

THE countdown to the World Cup party has begun in earnest, but where is mine host? Quite possibly out on a demo. The run-up to big global jamborees always encourages doomsters, but Brazil – the supposed “mecca of football” – seems a particularly reluctant host.

When it landed the tournament in 2007, 80 per cent of the population was dancing in the stands. Support has now fallen to around half, while banners proclaiming “Fifa Go Home” have multiplied on the streets. Many Brazilians have come to conflate the massive investment in the World Cup with their own falling living standards. And the anger is palpable.

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writes profiles for Money Week and is City editor of The Week.