John Lewis ad launches 'man on the moon' Christmas ad

Tear-jerker tale sets Twittersphere alight – viewer responses, the good, the bad and the ugly

John Lewis advert 2015
(Image credit: John Lewis)

John Lewis has released its annual Christmas advert, this year featuring a lonely man living on the moon, as the department store brings a charitable element to the start of the lucrative Christmas retail season.[[{"type":"media","view_mode":"content_original","fid":"86571","attributes":{"class":"media-image"}}]]

The £1 million production, filmed mostly in Warner Brothers studios in Hertfordshire, is called 'Man on the Moon'. It features the story of a girl called Lily who spots an old man, living alone on the moon and devises a way to send him a telescope, which he then uses to spot her back on earth, prompting tears of joy.

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