Ikea to launch its first flat-pack bicycle
The Sladda is specially designed to appeal to cyclists who don't want to get their hands dirty

If piecing together your chest of drawers and dining room table aren't enough, soon Ikea customers will be able to build their own flat-pack bike.
The Swedish furniture giant is to take on the transport market by launching a self-assembly bicycle.
In grand Ikea tradition, the new product will receive a guttural Scandinavian moniker – the Sladda, Swedish for "to skid" or "to slip sideways". Not the most promising name for a machine designed to keep you upright as you get from A to B, but the aluminium bicycle is being billed as a lightweight, low-maintenance bike perfect for urban living.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The unisex machine has been developed in partnership with design studio Veryday, whose director of industrial design described it as uniquely customisable.
"Sladda is like a tablet with apps in the sense that you can customise it with several different accessories adapted to make everyday life easier for the user," Oskar Juhlin told the Daily Telegraph. Customers can add extra features, including bike bags and even a two-wheel trailer.
The Sladda's design means it can be put together without any technical expertise, with a rust-free belt drive in place of a chain and back-pedalling brakes rather than cables.
It is not Ikea's first foray into the transport sector, Dezeen magazine points out. In 2014, the company began selling an electric bike, the Folkvanlig, at two of its Austrian stores, but phased it out after a few months.
While the company did not explain the decision, cycling blogs suggested electric bikes were currently still too expensive to be profitable for the mass-manufacture, low-cost retail chain.
However, Ikea seems more optimistic about the Sladda's chance for success. Developing a build-your-own bike is "a perfect fit" for the brand, according to spokesperson Annique van der Valk, who says it will offer customers "healthy and environmentally-sound solutions".
The Sladda will go on sale worldwide from August 2016, with an international price tag of €699 and a UK cost of £450, the Telegraph reports.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Democrats: How to rebuild a damaged brand
Feature Trump's approval rating is sinking, but so is the Democratic brand
-
Unraveling autism
Feature RFK Jr. has vowed to find the root cause of the 'autism epidemic' in months. Scientists have doubts.
-
'Two dolls': Can Trump sell Americans on austerity?
Feature Trump's tariffs may be threatening holiday shelves but they've handed Democrats a 'huge gift'
-
What happens if tensions between India and Pakistan boil over?
TODAY'S BIG QUESTION As the two nuclear-armed neighbors rattle their sabers in the wake of a terrorist attack on the contested Kashmir region, experts worry that the worst might be yet to come
-
Why Russia removed the Taliban's terrorist designation
The Explainer Russia had designated the Taliban as a terrorist group over 20 years ago
-
Inside the Israel-Turkey geopolitical dance across Syria
THE EXPLAINER As Syria struggles in the wake of the Assad regime's collapse, its neighbors are carefully coordinating to avoid potential military confrontations
-
'Like a sound from hell': Serbia and sonic weapons
The Explainer Half a million people sign petition alleging Serbian police used an illegal 'sound cannon' to disrupt anti-government protests
-
The arrest of the Philippines' former president leaves the country's drug war in disarray
In the Spotlight Rodrigo Duterte was arrested by the ICC earlier this month
-
Ukrainian election: who could replace Zelenskyy?
The Explainer Donald Trump's 'dictator' jibe raises pressure on Ukraine to the polls while the country is under martial law
-
Why Serbian protesters set off smoke bombs in parliament
THE EXPLAINER Ongoing anti-corruption protests erupted into full view this week as Serbian protesters threw the country's legislature into chaos
-
Who is the Hat Man? 'Shadow people' and sleep paralysis
In Depth 'Sleep demons' have plagued our dreams throughout the centuries, but the explanation could be medical