Time is money: IWC's new bursary for British film

The Swiss watchmaker, in association with the BFI, continues its support of the industry with a £50,000 fund and limited-edition timepiece

iwc_pilots_spitfire_chronograph_-_bfi_london_film_festival_2016_edition_.jpg

Spotting big-name timepieces on the silver screen is so common it's an activity in itself (for evidence, look no further than watchesinmovies.info, a website and digital community dedicated to doing just that). But the watch industry's involvement in film goes far beyond product placement and celebrity ambassadors – and IWC Schaffhausen is perhaps the strongest testament to this.

The Swiss brand has long-established relationships with leading film festivals across the world, from Dubai, Zurich, Beijing and Singapore to Tribeca in New York. In the UK, it has supported the British Film Institute (BFI) since 2014 - but this year it is ramping up its activity as the BFI London Film Festival, which runs from 5 to 16 October, celebrates its 60th anniversary.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More