Belvedere Single Estate Vodka: bringing terroir to spirits

The Polish vodka brand is experimenting with different soils and climates to create new flavours

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Perhaps one of the most common misconceptions among casual spirit drinkers is that all vodka tastes the same: bland, odourless, colourless, and good for little other than adding a bit of edge to soft drinks. The curious history of this myth is that it was devised by one of the world's best-known vodka producers as a unique selling point.

Smirnoff, in a successful attempt to launch into the US market in the early 20th Century, used the phrase “tasteless, colorless and odourless” to promote its original vodka recipe, and it stuck. To this day, the Alcohol and Tobacco Tax and Trade Bureau of the US defines vodka as a spirit “without distinctive character, aroma, taste or colour.”

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