Cottagecore: the internet trend goes mainstream

This ‘standout aesthetic’ can be found in homes, fashion and lifestyle

Cottagecore
(Image credit: PXhere.com)

Characterised by quaint countryside homes, billowy dresses and freshly baked sourdough, cottagecore has taken the digital world by storm.

With more than one million #cottagecore hashtagged posts on Instagram alone it was described by Vox as the “standout aesthetic of 2020”. “Cottagecore culture” has attracted influencers, designers and landscapers alike, who have transformed their surroundings into what “could be the beginning of a Hans Christian Anderson fairy tale”, said Isabel Slone in The New York Times.

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