Coca-cola ‘planning to make cannabis-infused drinks’
Report suggests the soft drink giant is eyeing a move into the budding marijuana market
Coca-Cola is considering developing a line of cannabis-infused beverages, according to reports.
The company is in “serious talks” with Canadian producer Aurora Cannabis to create beverages containing cannabidiol, the non-psychoactive ingredient in marijuana, BNN Bloomberg says.
Sources told the Canadian business website that the product would be marketed as a recovery drink, designed to ease pain and inflammation, rather than one intended to get users high.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Canada is set to become the first G7 nation to legalise recreational marijuana use next month, after years of permitting it for medicinal purposes.
The soft drink giant’s “possible foray into the marijuana sector comes as beverage makers are trying to add cannabis as a trendy ingredient while their traditional businesses slow,” says Bloomberg.
Last month, Corona beer brewer Constellation Brands Inc. announced a $3.8bn increase in its stake in Canadian marijuana producer Canopy Growth Corp. It follows beer giant Molson Coors Brewing’s decision to make cannabis-infused drinks with Hydrotherapy.
But a partnership between Coke and Aurora “would mark the first entry of a major manufacturer of non-alcoholic drinks into the market,” the BBC reports.
Responding to the report, a Coca-Cola spokesperson said the company is “closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” but added that “no decisions have been made” yet.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Today's political cartoons - November 3, 2024
Cartoons Sunday's cartoons - presidential pitching, wavering convictions, and more
By The Week US Published
-
Why Man United finally lost patience with ten Hag
Talking Point After another loss United sacked ten Hag in hopes of success in the Champion's League
By The Week UK Published
-
Who are the markets backing in the US election?
Talking Point Speculators are piling in on the Trump trade. A Harris victory would come as a surprise
By The Week UK Published
-
How New York's legal cannabis rollout ended up in the weeds
in depth And many of the state's promises to social equity applicants went up in smoke
By Theara Coleman, The Week US Published
-
Labour shortages: the ‘most urgent problem’ facing the UK economy right now
Speed Read Britain is currently in the grip of an ‘employment crisis’
By The Week Staff Published
-
Will the energy war hurt Europe more than Russia?
Speed Read European Commission proposes a total ban on Russian oil
By The Week Staff Published
-
Will Elon Musk manage to take over Twitter?
Speed Read The world’s richest man has launched a hostile takeover bid worth $43bn
By The Week Staff Last updated
-
Shoppers urged not to buy into dodgy Black Friday deals
Speed Read Consumer watchdog says better prices can be had on most of the so-called bargain offers
By The Week Staff Published
-
Ryanair: readying for departure from London
Speed Read Plans to delist Ryanair from the London Stock Exchange could spell ‘another blow’ to the ‘dwindling’ London market
By The Week Staff Published
-
Out of fashion: Asos ‘curse’ has struck again
Speed Read Share price tumbles following the departure of CEO Nick Beighton
By The Week Staff Published
-
Universal Music’s blockbuster listing: don’t stop me now…
Speed Read Investors are betting heavily that the ‘boom in music streaming’, which has transformed Universal’s fortunes, ‘still has a long way to go’
By The Week Staff Published