Arsenal Puma deal: is white 'Spurs' kit a marketing ploy?
First official glimpse of new Gunners kits suggests that one outfit will be all-white like their rivals
Arsenal fans have been given their first official glimpse of the much-anticipated new Puma kits in a teaser video released by the manufacturer, ahead of the official release on 11 July.
However, the apparent decision to include an all-white kit in the Gunners wardrobe next season has not gone down well in some quarters thanks to its similarity to that of bitter local rivals, Spurs.
In the three 15-second clips the only kit that is actually seen in full is a white number, and it's existence appears to have also been confirmed by Puma on Twitter. There are, however, only tantalising glimpses of the main home and away kits.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
One shot of Mesut Ozil modelling a red and white top appears to indicate that the new home shirts will resemble the designs leaked regularly on the internet in recent months. The detail of the collar is identical to that of a shirt being worn by Thierry Henry in a picture alongside Linford Christie, which was posted online last autumn.
The fact that Ozil, currently at the World Cup in Brazil with Germany, is wearing the kit means the promo must have been filmed some time ago.
The second kit appears to be blue, rather than the traditional yellow, but the most controversial aspect of the video is the presence of the all-white number.
Some fans are up in arms over the similarity to the Spurs uniform, but others believe it may be a marketing ploy. They point to the bursts of colour and the different collars on the three kits in the Puma picture, suggesting that the three outfits will actually be red, yellow and blue.
All will be revealed on 11 July.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Today's political cartoons - November 2, 2024
Cartoons Saturday's cartoons - anti-fascism, early voter turnout, and more
By The Week US Published
-
Geoff Capes obituary: shot-putter who became the World’s Strongest Man
In the Spotlight The 'mighty figure' was a two-time Commonwealth Champion and world-record holder
By The Week UK Published
-
Israel attacks Iran: a 'limited' retaliation
Talking Point Iran's humiliated leaders must decide how to respond to Netanyahu's measured strike
By The Week UK Published
-
English football and the etiquette of leaving the stadium early
Talking Point The belief that 'true fans stay to the end' does not always apply
By The Week UK Published
-
Premier League: Man City vs. Arsenal predictions
feature What the pundits say about tonight’s title race showdown at the Etihad
By Mike Starling Last updated
-
Antonio Conte leaves Tottenham after ‘extraordinary’ rant at players
feature After another year without a trophy, Spurs are now searching for a new manager
By The Week Staff Published
-
Pros and cons of VAR in football
Pros and Cons String of mistakes has put new technology under the microscope
By Chas Newkey-Burden Published
-
Can Arsenal really win the Premier League title?
feature How the pundits reacted after the Gunners’ late 3-2 victory over Man Utd
By Mike Starling Published
-
Tottenham vs. Arsenal predictions: race for the Premier League top four
feature Expect a ‘seismic’ north London derby with Champions League qualification on the line
By Mike Starling Published
-
Where did it all go wrong for Nuno Espírito Santo at Tottenham?
feature Former Chelsea boss Antonio Conte faces an uphill struggle
By The Week Staff Published
-
Can Jose Mourinho turn things around at Tottenham?
feature The Special One’s future is up in the air as Brendan Rodgers is linked with Spurs job
By Mike Starling Published