Innovation of the week

Many an otherwise blissful relationship has been put to the test by snoring.

Many an otherwise blissful relationship has been put to the test by snoring, said Anita Hamilton in Time.com—not the soft kind, but the “full-on choo-choo train that blares without fail right when you’re in deep sleep mode.” Now there’s a technological solution: the Snore Activated Nudging Pillow. The contoured cushion conceals a motorized air bladder that inflates by about 3 inches anytime the built-in microphone picks up the sound of snoring. That is supposed to be “just enough movement,” retailer Hammacher Schlemmer says, to encourage the snorer to shift positions—hopefully to a less resonant one. The pillow has to be plugged into a wall socket, and it costs a hefty $150. But “if it works well enough to keep you from fleeing to the couch for some peace and quiet, it could put the fun back in sleepovers.”

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