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From Dusk till Dawn: Watch the trailer for Robert Rodriguez's stylish new vampire series

The show, which is based on Rodriguez's 1996 movie of the same name, will debut on the new El Rey network

With shows like American Horror Story, The Walking Dead, and the upcoming Penny Dreadful, horror is having a bit of a renaissance on TV — but with True Blood wrapping up this year and The Vampire Diaries shedding viewers, there's a void for a new vampire TV show to fill. Enter Robert Rodriguez, who announced last year the bloody genre hybrid From Dusk till Dawn: The Series — and its new, extended trailer offers an intriguing look at how Rodriguez's distinctive style will translate to the small screen.

From Dusk till Dawn: The Series is based on Rodriguez's 1996 action/horror movie of the same name. The original film was an unusual hybrid, in which a Pulp Fiction-esque crime thriller suddenly morphed into a gory vampire movie. Judging from this trailer, it looks like the TV show will follow a similar narrative thread, but spread across a season-long arc. D.J. Cotrona and Zane Holtz step in for original stars George Clooney and Quentin Tarantino as the Gecko Brothers, who are fleeing for the Mexican border after robbing a bank.

The new TV show will air exclusively on the El Rey network, a cable upstart founded by Rodriguez last year. "I had a quest for diversity in filmmaking and media," said Rodriguez. "I have now founded the El Rey television network, which is going to be exciting, visceral, addictive entertainment — but with an eye towards keeping that diversity. Having the face of a network more resemble the face of the country."

From Dusk till Dawn: The Series is certainly a splashy way to propel a new network into the cultural conversation — but will audiences respond to Rodriguez's pulpy, gory story in a weekly format? We'll find out when From Dusk till Dawn: The Series debuts in March.

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