Marco Rubio's harrowing tightrope walk back to relevance
Having flailed his way through the shutdown, Rubio can't risk becoming Romney 2.0


Only a few months ago, Sen. Marco Rubio (Fla.) was cruising toward the 2016 Republican primaries.
Yet Rubio's stock took a major blow when the freshman senator championed immigration reform, and he only worsened the slide by swinging right and endorsing the government shutdown. Now way behind in horse race polls and overshadowed by other GOP hopefuls on both his left and right, Rubio has a delicate balancing act ahead as he tries to haul himself out from the morass.
Rubio's aggressive promotion of immigration reform was a bold gamble, but one that didn't go over well with his party's base. In an apparent attempt to rectify the damage, Rubio leapt on the shutdown bandwagon. But the sudden shift, from deal-making centrist to right-wing ideologue, struck many observers as a blatant, calculated attempt to win back lost support. Rubio had "lost control of his message" during the immigration debacle, Matt Lewis wrote in The Week, so "like a man skidding on ice, he overcorrected."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
"When you try to please everyone, you end up pleasing nobody," he wrote.
In trying to play both sides, Rubio tripped into the same trap that ensnared Mitt Romney in 2012. Romney vacillated between being a "severe conservative" and the guy who gave Massachusetts universal health care, ultimately failing to sell the public a definitive image other than that of a very wealthy politician who speaks out of both sides of his mouth. Rubio hasn't quite reached Romney levels of flip-flopping, though he risks owning that comparison should he continue to leap from one pole to the other.
Adding to his dilemma, Rubio is no longer the most visible 2016 aspirant from either wing of the GOP. Sen. Ted Cruz (R-Texas) has seized the Tea Party mantle, while New Jersey Gov. Chris Christie further cemented his position as the pragmatic moderate this week by dropping a challenge to same-sex marriage in his state. Rubio's problem is reflected in polls of the 2016 GOP primary, which put Cruz and Christie at or near the top, with Rubio, who led such surveys earlier this year, somewhere in the middle of the pack.
But it appears Rubio may have hit upon a solution: A careful creep back toward the center.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Republicans have cited the ObamaCare website's glitches as proof the whole law is a disaster, though they've not suggested concrete remedies aside from a repeated insistence that the law must be scrapped. Rubio, taking a different tact, introduced a bill this week to delay penalties for people who don't obtain insurance — a position even the administration admitted it may have to take should the problems persist.
"It's unfair to punish people for not purchasing a product that they can't purchase right now because the technology that's in place, the website they're supposed to buy it on — by the president's own admission — is not working," he said.
The move is a notable shift from the shutdown rhetoric, when fire-breathing conservatives aimlessly attacked ObamaCare despite having no realistic strategy. The defund effort was "not a plan to achieve a defined legislative end," wrote New York's Jonathan Chait, but rather "a demonstration of dissent from a political faction that has no chance of winning through regular political channels."
Rubio, by contrast, has now offered a concrete goal that could win bipartisan support, without straying from the anti-ObamaCare camp. At the same time, he's walked back his past support for the shutdown, claiming, however falsely, he never wanted it in the first place.
Rubio cannot out-Cruz Ted Cruz. He cannot remain above the GOP fray, a la Christie. But his latest proposal shows that, in some instances at least, he can use the Senate to create a platform that deftly balances the competing claims of his party.
Jon Terbush is an associate editor at TheWeek.com covering politics, sports, and other things he finds interesting. He has previously written for Talking Points Memo, Raw Story, and Business Insider.
-
How the woke right gained power in the US
Under the radar The term has grown in prominence since Donald Trump returned to the White House
By Chas Newkey-Burden, The Week UK
-
Codeword: April 24, 2025
The Week's daily codeword puzzle
By The Week Staff
-
Crossword: April 24, 2025
The Week's daily crossword
By The Week Staff
-
The JFK files: the truth at last?
In The Spotlight More than 64,000 previously classified documents relating the 1963 assassination of John F. Kennedy have been released by the Trump administration
By The Week Staff
-
'Seriously, not literally': how should the world take Donald Trump?
Today's big question White House rhetoric and reality look likely to become increasingly blurred
By Sorcha Bradley, The Week UK
-
Will Trump's 'madman' strategy pay off?
Today's Big Question Incoming US president likes to seem unpredictable but, this time round, world leaders could be wise to his playbook
By Sorcha Bradley, The Week UK
-
Democrats vs. Republicans: who are the billionaires backing?
The Explainer Younger tech titans join 'boys' club throwing money and support' behind President Trump, while older plutocrats quietly rebuke new administration
By Harriet Marsden, The Week UK
-
US election: where things stand with one week to go
The Explainer Harris' lead in the polls has been narrowing in Trump's favour, but her campaign remains 'cautiously optimistic'
By Harriet Marsden, The Week UK
-
Is Trump okay?
Today's Big Question Former president's mental fitness and alleged cognitive decline firmly back in the spotlight after 'bizarre' town hall event
By Harriet Marsden, The Week UK
-
The life and times of Kamala Harris
The Explainer The vice-president is narrowly leading the race to become the next US president. How did she get to where she is now?
By The Week UK
-
Will 'weirdly civil' VP debate move dial in US election?
Today's Big Question 'Diametrically opposed' candidates showed 'a lot of commonality' on some issues, but offered competing visions for America's future and democracy
By Harriet Marsden, The Week UK