The Week contest - Fake fish

Welcome to "What Next?", The Week's contest about current events.

Click here for the results of the previous contest: Facebook refunds

Last week's question: A new study found that nearly 60 percent of the "tuna" sold in the U.S. is actually escolar, an oily fish known to cause explosive diarrhea, while "red snapper" is often other species high in mercury. In light of these findings, please come up with the name of a sushi joint that hints at what patrons are really eating.

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THE WINNER: In 'n' Out Sushi

Thomas Riley, Palo Alto, Calif.

SECOND PLACE: Substitushi

Katie Maloof, Peoria Heights, Ill.

THIRD PLACE: Yudono Watsinyo Roll Sushi

Kita Murdock, Boulder

HONORABLE MENTIONS:

Fish and Rice

Morton Meisler, Leonia, N.J.

Raw Deal

Richard Creason, New Cumberland, Pa.

Dread Snapper

Serena Meyer, New York City

Something Fishy

Joanne Sullivan, Maspeth, N.Y.

Mystery Sushi

Marsha Einhorn, New York City

KonnichiWhat!

Kathy El-Assal, Middleton, Wis.

Ponzu Scheme

Matthew J. Milligan, Charlottesville, Va.

Bait & Switch Sushi

Tony Pribyl, Piedmont, Calif.

The Fishy Fish Sushi Buffet

Angela DeFranco, Delmar, N.Y.

Fish Tales

James Smith, Mill Valley, Calif.

Mercury Rising Cafe

Tom Swift, Agoura Hills, Calif.

The Red Herring

Angela D'Ambrosio, Temecula, Calif.

Eat 'n' Go

Gene Beuth, Sebring, Fla.

Fu Ling Yu's Supreme Sushi

Mary Hull, Baltimore

Makyugo Sushi

Mike Luby, Bryn Mawr, Pa.

Itchi-Bun

Gary E. Grove, Phoenix

Sosueme

Ivan Kershner, Salem, S.C.

Arigottogo

Liz Stockdill, Santa Barbara, Calif.

Fe Fi Faux Fish

Annette Entin, North Caldwell, N.J.

Sum Kana Sushi

Frank Garza, Austin

Soylent Sushi

Ed Zimney, Bainbridge Island, Wash.

Wei Con Yoo Sushi Restaurant

Claude Lee, Topeka