Feature

PHOTOS: Ridiculously adorable sweater-clad ponies shill for Scotland tourism

If this doesn't make you want to visit the United Kingdom, nothing will

If you were in charge of your country's tourism initiative, how would you encourage foreigners to visit? Last year, America began actively reaching out to tourists with a feel-good media blitz that included videos of Roseanne Cash singing with an incredibly diverse band of musicians. Reviews of the campaign were largely positive, however, in hindsight, the ads were missing one crucial element: Animals in sweaters. That's the pure-genius approach being employed by the Scottish tourism board in its Year of Natural Scotland 2013 campaign. The initiative finds a pair of adorably squat, shaggy Shetland ponies named Fivia and Vitamin outfitted in the country's classic knitwear. Naturally, the photos have gone viral. Shetland ponies wearing Shetland winter woolies? Scotland, here I come. Behold: 

See the entire photo shoot at VisitScotland.com.

Recommended

Israeli airstrikes target Hamas in Gaza for the 2nd time this week
Gaza City.
crisis in gaza

Israeli airstrikes target Hamas in Gaza for the 2nd time this week

Russia's controversial new pipeline
The Nord pipeline.
Briefing

Russia's controversial new pipeline

10 things you need to know today: June 17, 2021
Biden meets Putin
Daily briefing

10 things you need to know today: June 17, 2021

Kim Jong Un admits North Korea's food situation is dire
Kim Jong Un.
crisis

Kim Jong Un admits North Korea's food situation is dire

Most Popular

7 toons about the Dems' Joe Manchin problem
Political Cartoon.
Feature

7 toons about the Dems' Joe Manchin problem

Bernie Sanders wants to know if cannabis reporter is 'stoned' right now
Bernie Sanders.
Sounds dope

Bernie Sanders wants to know if cannabis reporter is 'stoned' right now

Georgia election workers reportedly received a 'torrent' of threats
Trump rally.
The big lie

Georgia election workers reportedly received a 'torrent' of threats