Obama's 'outsourcer-in-chief' attack: Will it hurt Mitt Romney?

The Obama campaign attacks Romney's Bain Capital record again, this time charging that Obama's Republican rival sent American jobs to low-wage China

In new TV ads, the Obama campaign is trying another approach to slamming Mitt Romney over his Bain Capital record, saying that the GOP candidate's companies were "pioneers at shipping U.S. jobs overseas." The ads, inspired by a recent Washington Post report on how Romney's former private equity firm moved jobs overseas, ask voters in Virginia, Ohio, and Iowa whether they really want "an outsourcer-in-chief in the White House." (Watch one of the ads below.) President Obama's earlier attempts to brand Romney as a job destroyer who used lay-offs to get rich in venture capital failed to move the public opinion needle much — some critics even said that the push backfired. Will the "outsourcer-in-chief" label stick?

The outsourcer label could really hurt Romney: "Without a doubt, the outsourcer-in-chief message is a powerful one," says Jed Lewison at Daily Kos. Romney's "entire campaign" is based on his claim that his Bain Capital experience makes him better qualified than Obama to fix the economy, but the record "shows the exact opposite to be true." Americans want a president who will create jobs here, not one who sends them to low-wage countries like China and India.

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